Etsy is the most popular marketplace for everyone who can be artists and handcrafters to sell their products online.
But, how to sell on Etsy? is it only for physical products? Can I sell digital products too? Then what to sell on Etsy?
You may have so many questions about Etsy!
If you’re a crafter, artist, or designer, whatever objects you love to make and sell, there’s plenty of consumers out there looking for your unique product.
Well, if you still don’t know what is Etsy, there are a couple of things you have to consider.
Let’s get into the guide!
What is Etsy?
Etsy is an online buyer and seller community similar to eBay, which focuses on hand-crafted and vintage goods, etc. Just head over to the Etsy website to see what they really do!
You can see most products fall into the category of crafts, arts, paper goods, jewelry and most of the sellers are selling digital goods also.
Simply, Etsy is a good and perfect marketplace for those who need to sell products online as a small business. It’s easy to set up a customized online shop with full e-commerce capabilities by using its simple setup steps.
So, why do not you’re going to take your homemade small business to an online business to reach more consumers?
Why Selling on Etsy?
Just imagine you’re crafting doormats yourself. So, you can sell in local markets or any local shops, But it’s limited to a certain area that you’re selling on.
However, While the Internet has opened doors to sellers to reach consumers beyond their local area, many crafters may be stuck on it.
The reason is every crafter and the small business owners may don’t know how to set up their own website or an e-commerce platform. As the main part is, collecting payments from consumers through credit card payments.
If you’re looking for a very suitable and related market to sell your goods, Etsy is providing a marketplace specifically for crafters to sell in easy steps.
The best part is, Etsy allows you to sell digital downloadable products like printables, which means buyers can download it immediately from your product selling page by paying you!
How to Sell on Etsy (Step-by-Step)
You know Etsy offers a simple e-commerce platform and payment system for individuals to sell products in friendly environment. Until today, there is no setup fee or monthly fee to start an Etsy shop.
Etsy costs $0.20 per item as a listing fee. Moreover, Once someone purchased your product, there is a transaction fee and offsite Ad fee.
You can learn more about those fee types from Etsy’s Fees and payment page for more details.
First, Decide what you’re going to sell on Etsy. It’s a simple thing to do. If you’re a person like to do crafts, you know what is the best thing to sell.
You can do quick research on the Etsy website to find out how sales are going and what are the best selling products you can also make.
But never quit, think something unique thing only you can make!
And it’s not limited to physical goods, you can also sell digital goods too. If you’re thinking about selling printables, you should look into CANVA.
Just a pro tip! 😉
Canva is an online graphic designing platform and it has another special option to make graphic templates, and you can make sales without shipping anything just with a digital product.
Once you got a clear idea about what to sell and how the payments been processing on Etsy, you can follow the below steps to start your Etsy shop easily.
- To create an Etsy account, head over to Etsy.com and click sign in, and you’ll see another option to register. Click “Register” and go!
- Once you registered successfully, click “Sell on Etsy” at the top menu of the website.
- Start building your Etsy shop by providing shop preference, shop name, and check availability and continue.
- List your first product by filling your product details, category, images, inventory, type (physical or digital), shipping, and all the things Etsy will ask from you.
- Set up the payment method you’ll get paid.
- Setup the billing process on Etsy.
- Finally, click the “Shop Manager” icon on top of the website menu to view your shop dashboard.
Moreover, don’t forget to explore the Etsy seller handbook to get more advice and inspiration for successfully running your Etsy shop!
And don’t forget another thing, Etsy’s Plus package gives sellers access to a suite of tools designed to take their shop to the next level. Simply put, Etsy Plus comes with additional features such as advanced shop customization options.
When you listed your products, you have to run your Etsy store effectively to gain more sales. Start promoting your products in useful ways. You can:
- Start a Blog (Not an instant, but the best solution)
- Use social media
- Pin on Pinterest
- Etsy promoted listings
- Collaborate with Instagram Influencers
- Advertise yourself on related websites
- Ask for a Review (From Youtubers or bloggers)
Remember, like other e-commerce sites, Etsy buyers also can leave reviews about the quality of the product on your Etsy shop.
So, keep in mind to provide a good and worthy service for your customers. The better way is, provide a more helpful description for your product to help buyers to buy your product easily.
If you’re already having a social media handle like a Twitter, YouTube channel, Facebook or Pinterest may help a lot to drive more buyers to your products page and gain more sales.
As another advantage, you can set up a URL forward for a domain you own directly to your Etsy shop. It helps you to get more sales by just giving and sharing your domain with others.
However, if you’re planning to start a blog to promote your Etsy shop, you can kickstart your work by following my how to start a blog guide.
In addition, don’t forget to customize your Etsy shop logo and cover to provide a great look and feel for your customers.
I hope this article helps you to understand what is Etsy and how to sell on Etsy. I’m recommending you to do a quick research about the product you want to sell and start your own shop to grow your business online!