Pinterest Statistics 2024: Usage, Facts, And More

Are you wondering if Pinterest is still as popular as it used to be?

Well, you’ve come to the right spot!

In this blog post, we’ll explore the latest Pinterest statistics for 2024, uncovering the trends, insights, and all the numbers that can help you make the most of this platform.

Let’s jump right into it!

What is Pinterest and How Does it Work?

Pinterest is a visual inspiration platform or a fancy way of saying it’s a visual search engine. It was launched back in 2010 by Benjamin Silbermann, Paul C. Sciarra, and Evan Sharp.

It’s a place where you can discover and share cool stuff on the internet using images and videos.

The cool thing is that it’s not just about sharing photos with your friends, it’s about curating your own collections of visuals based on different themes like events, interests, and hobbies.

So let’s say you’re planning a party and want some ideas for decorations, food, and games. You can create a pinboard specifically for that party and start pinning all the cool ideas you come across.

And the best part is, you can even re-pin images and videos from other users if you find something you like.

Now, here’s where it gets even more interesting.

Pinterest allows you to create different types of boards. You can have secret boards that only you can see, public boards that anyone can check out, or private boards that you can share with specific people.

So if you’re planning a surprise party, you can keep it a secret by creating a secret board and inviting only the people who need to know.

But Pinterest is not just for individuals, it’s also a powerful tool for businesses.

They have advertising solutions that allow businesses to target users based on their interests and personas. This means businesses can reach the right people with their ads and make their campaigns more effective.

Now, if you’re curious about the statistics behind this platform, Keep on reading!

1. Pinterest is the 15th Largest Social Network in the World

As of July 2023, Pinterest is the 15th most popular social network in the world, behind well-known social media platforms such as Facebook, YouTube, and Instagram.

Despite being relatively small compared to other social networks, the visual nature of the platform makes it ideal for sharing creative content, and users are often looking for new ideas and products when they browse the platform.

2. 482 Million People Use Pinterest Every Month

A recent report by Pinterest shows that 482 million people use Pinterest every month. The growth isn’t only because people are using the platform to find ideas and inspiration, but because it allows people to make purchase decisions as well.

However, as you can see in the chart below, Pinterest’s monthly active user count dropped from 478 million to 431 million at the start of 2021.

Despite the drop in users, Pinterest may not be as big as some of its social media rivals, but it’s still an important player in the space for finding ideas, recipes, home, and style inspiration, and driving traffic to your website.

3. Women Make up 60% of Pinterest’s Core Audience

The platform is popular among female users, with 60% of its core audience being women. However, male users have been on the rise in recent years, increasing by 40% year over year.

It is important for businesses to consider the demographics of their target audience when using the platform for marketing purposes.

4. 45% of People in the US with a Household Income Over $100K Use Pinterest

Pinterest has long been considered a go-to platform for creative inspiration and do-it-yourself (DIY) projects, but new numbers suggest that the platform also has a high-income audience.

According to Pinterest, 45% of users in the United States with a household income of over $100K are active on Pinterest.

5. There were 84.6 Million Pinterest Users in the United States

As of January 2023, there were over 84 million Pinterest users in the United States, putting it at the top of the country for the most Pinterest users by far. This is more than 3x the number of users in the second largest country, Brazil, which has over 28 million users.

If you’re one of the marketers who are on Pinterest, make sure you’re taking advantage of all it has to offer.

6. People on Pinterest are 90% More Likely to Say They’re Way More into Shopping

Compared to people on other platforms, people on Pinterest are way more into shopping. In fact, they’re 90% more likely to say so!

This is good news for businesses who are looking to reach a wider audience through this popular social media platform. By creating pins that showcase your products, you can tap into this group of enthusiastic shoppers and make some serious sales.

If you want to get your products noticed on Pinterest, you can use tools like Tailwind to easily create pins.

With Tailwind, all you need to do is enter your product information and images, and then the tool will create high-quality pins for you.

Tailwind also makes it easy to schedule your pins and track results so you can see how well your pins are performing. Plus, if you sign up for a free account, you can get started right away without having to pay anything.

7. 85% of Pinners Use Pinterest Mobile App

According to a recent study, 85% of Pinners use the Pinterest mobile app, so it’s essential for marketers to make sure their content is optimized for mobile.

8. 97% of the Most Popular Searches on Pinterest are Unbranded

Pinterest recognized that 97% of the most popular searches on Pinterest are unbranded, which means that people are mostly searching for things like “DIY projects” or “recipes” rather than for specific brands.

This is good news for small businesses and individual creators who can compete with the big brands by creating content that is relevant and useful to searchers.

To take advantage of this opportunity, consider creating content around popular topics on Pinterest and using keywords that people are likely to search for.

9. Pinners Now Watch 1 Billion Videos a Day

According to one of their blog post, they shared that pinners now watch just shy of one billion videos a day. And it’s not just cute cat videos. People are watching videos on everything from cooking and DIY to fashion and beauty.

10. Advertisers Can Reach More Than 200 Million on Pinterest

With more than 200 million advertising reach, businesses can reach their target audiences with ease by creating engaging and visually appealing ads.

11. 35% of Marketers Want to Invest in Influencer Marketing on Pinterest

A recent study found that 35% of marketers say they want to invest in Pinterest influencer marketing, up from 29% in 2019. This is a significant increase, and it shows that marketers are seeing the value in working with influencers on Pinterest.

12. 9 out of 10 Pinners Described Pinterest as Filled with Positivity

Whether it’s fashion, DIY projects, or recipes, there’s something for everyone on Pinterest. More than that, according to a study by Pinterest, nine out of ten Pinners described Pinterest as filled with positivity.

13. Pinners are 5x More Likely to Purchase From Try On-Enabled Pins

According to new data from Pinterest, pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.

These are product pins that let you “try on” products before you buy them. For example, if you see a lipstick you like, you can click on the Try On Pin and see how it looks on your skin tone. Try On Pins are available for makeup products, like lipsticks and eyeshadows, and also for home decor.

14. 85% of Users Say Pinterest is Where They Go to Start a New Project

According to a recent study, 85% of users have said they go to Pinterest when they are looking to plan projects.

Project starters are always looking for new and innovative ways to get their projects off the ground. Pinterest is a popular visual platform that allows users to easily browse through images and ideas. It’s no surprise that Pinterest is such a popular choice among project starters.

15. The Best Time to Pin on Pinterest is 8:00 PM

According to a reach by CoSchedule, the top 5 best hours to pin on Pinterest are 8:00 PM, 4:00 PM, 9:00 PM, 3:00 PM, and 2:00 PM. Of course, you don’t have to limit yourself to those hours. You can experiment with different times to see what works best for you and your audience.

16. 80% of Weekly Users Have Discovered a New Brand or Product on Pinterest

Pinterest is a highly effective platform for discovery, with users finding new brands and products at a rate significantly higher than other social networks. Interestingly, the study also found that 80% of weekly Pinterest users have discovered a new Brand or product through the platform.

17. Pinterest Users are 15% More Likely to Purchase a New Product Within a Week of Launch

With Pinterest, businesses can reach consumers at the moment when they’re most likely to make a purchase, and ultimately boost sales. According to a recent study, Pinterest found that users are 15% more likely to buy a new product within a week of its launch, according to a new study. This shows that the platform can be a powerful tool for marketers.

18. 80% of Pinterest’s Predictions Came True

A new year means new predictions, and Pinterest is known for its ability to foresee upcoming trends. For the last three years, they predicted 80% of trends correctly.

If you’re looking for some inspiration for this year, you should check out Pinterest’s list of 2024 predictions. Blue Beauty, Groovy Nuptials and Jazz Revival are a few of the big trends they predict will be big this year.

Conclusion

With over 482 million monthly active users, Pinterest is a powerful platform with a lot of potential for businesses.

If your target audience is on Pinterest but still undecided about whether or not Pinterest is the right social media platform for you and your business, consider giving it a try.

With its ever-growing user base and its many benefits, Pinterest could be just what you need to take your business to the next level.