Looking for a smart way to publish social media posts when you’re offline, and your audience is online?
Social media has given small business owners yet another way to promote their businesses nowadays. You can use it to find new customers, drive traffic to your website, and keep in touch with your audience.
But managing all the social networks can be time-consuming.
This is where the best social media scheduling tools come in handy to save the day for you.
Top 5 Best Social Media Scheduling Tools
With a social media scheduler, you can plan your content in advance and schedule posts to be published automatically.
- Canva PRO – Create and schedule your posts from one place
- Tailwind – Perfect for Pinterest marketing
- Buffer – Publish and analyze your audience
- TweetDeck – Best scheduling tool for Twitter
- Hootsuite – An advanced tool to schedule your posts
In this article, I’ll help you choose one of the best social media scheduling tools that will save you hours of time by scheduling, and analyzing performance seamlessly.
Let’s jump into the detailed list!
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1. Canva PRO
Canva is an online graphic design tool popular among those who love to create graphics effortlessly.
You can use this awesome tool to grow your business and increase your team’s productivity by creating visual content with a range of premium tools.
While you creating graphics with Canva, now you can schedule and publish across your favorite platforms, directly from the Canva PRO editor.
And yes, this feature is available only for Canva PRO users. If you want to give it a try, you can sign up for Canva 30-day free trial to get the full experience free for 30 days.
The scheduler comes as a simple content planner/calendar so you can plan your entire month by scheduling your social media content to 7 platforms including Facebook, Instagram, Twitter, Pinterest, and more.
You won’t need to pay an extra amount to get access to scheduling features, meaning if you have an active Canva PRO subscription, and then you’re good to go with scheduling your content.
It will save you both money and time!
Reasons to try Canva PRO:
- Thousands of creative templates
- Stock media library with millions of photos and videos
- Design together with teams
- Time-saving tools like AI background remover
- Great value for reasonable pricing
- Amazing reviews and ratings
Pricing: Canva PRO plan costs $9.99 per month when billed annually or you can get the monthly subscription plan for $12.99/month. (for 5 people)
Tailwind is a great scheduler built especially for Pinterest marketing, popular among 700,000+ bloggers. It allows you to create pins for Pinterest and schedule them. But why are people really focused on using Tailwind for Pinterest?
The best thing is that Tailwind is a Pinterest verified partner. Most of the other social media scheduling tools are not verified by Pinterest, and that means every single feature tailwind rolls out will work smoothly with Pinterest.
It will analyze your unique audience and show you when they are most active to make sure that you are pinning at the best times for your audience for more engagement.
The scheduling features in Tailwind are a great time-saver. Instead of pinning manually, you can upload all your pins in bulk and then use the Tailwind scheduler to spread your pins seamlessly.
More than that, it provides you with a great way to connect bloggers and influencers via Tailwind communities. They are like-minded groups of trusted individuals that share content in similar niches. Simply, you’ll be able to reach highly impressionable audiences in less time.
Once you’ve signed up, you can start watching instructional video guides on Tailwind to understand every part inside to start building your authority with Pinterest.
Reasons to try Tailwind:
- A Pinterest verified partner
- Stress-free Pinterest scheduling tools
- Create beautiful pins faster with Tailwind create
- Advanced Pinterest analytics
- Find and join like-minded people in your niche
Pricing: Tailwind has a free plan which is perfect for small bloggers. And their premium plan starts at $9.99/month (billed annually).
Buffer is one of the best social media schedulers you can use for Facebook, Twitter, Instagram, Pinterest, and Linkedin. This tool helps you publish, analyze and engage with your audience from one place.
Buffer will suit anyone who wants to publish content on social media with less effort from bloggers to small businesses to agencies.
Once you have signed up for your Buffer account, the first thing you will need to set up and authorize the use of your social media accounts. This is a very straightforward process, even if you are wanting to use Buffer with more than one Twitter profile, you can do it without any hassle.
More than that, you can set up a team of people who share content on your social media accounts. You can give everyone access to the profiles, as well as prevent over-sharing by setting the access level for each social profile.
Reasons to try Buffer:
- Plan content months ahead
- Share content instantly with Chrome, Firefox, Safari, or Opera browser
- Effectively measure your growth
- Ability to Integrate with your most-used apps like IFTTT
Pricing: You can use Buffer for free to manage 3 social accounts with 10 scheduled posts per social channel. The Pro Plan starts at $5/month per social channel, and it includes unlimited scheduled posts and analytics.
TweetDeck is a free tool available to anyone who has an active Twitter account. Simply, it’s only for Twitter and lets you manage multiple accounts and lists all in one place.
This tool is free to use and if your audience is only on Twitter, this would be a great tool for your marketing needs.
TweetDeck’s dashboard has customizable columns. You can see a column for your main timeline, your notifications, direct messages, and trending, and you can add a scheduler as another column. All those columns can be added, deleted, and moved anywhere in your dashboard.
This tool will make it much easier for you to jump between Twitter accounts without having to sign in and out each time.
And the best part is that TweetDeck has special keyboard shortcuts so you can easily switch between every feature just in seconds.
Reasons to try TweetDeck:
- Manage multiple Twitter timelines in one easy interface
- Schedule Tweets for posting in the future
- Easy-to-use dashboard with columns
Hootsuite is a social media management tool with features that includes scheduling, social media monitoring, performance reporting, and more.
If you’re looking for some kind of advanced tool to schedule your posts then Hootsuite will be the best choice for you. Instead of logging into each social network, you can manage Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest all from one single dashboard.
If you’re using social media for your business on a large scale, Hootsuite also has a helpful Analytics feature for in-depth performance reporting.
Reasons to try Hootsuite:
- Access messages in one inbox
- Manage access to teams and roles with permissions
- Streams feature to stay on top of relevant conversations
- Analytics feature for in-depth performance reporting
Pricing: With the free plan, you can have up to 2 social accounts and the Pro plan starts at $19/month (billed annually). It enables you to access messages in one inbox and schedule unlimited posts with 10 social accounts including more features.
Wrapping It Up
So these are the 5 social media scheduling tools I would recommend to manage and streamline your social media posting process.
Whether you’re a blogger, small business owner, or a member of a marketing team in a large company, social media scheduling tools can save you time and help you optimize your content creation process.
However, it’s not easy choosing the right social media scheduling tool.
The best way is to take your time and choose a few tools for a test drive to see what you feel you’re most comfortable with.
Most of the above tools offer free trials, and they’ll have a free plan you can use free of cost.
In the case of Canva, they offer a 30-day free trial and help you create content and schedule them from one place.
So, which one is your favorite tool?
Let me know your thoughts in the comments section.
If you liked this article, don’t forget to schedule this article with your favorite social media schedule tool!