Pinterest is unique in that it is not just a place to share photos or videos, but it is also a wonderful place to find and share ideas for things to do, places to go, and things to buy.
By creating pins that are interesting, and visually appealing, you can increase the chances that your pins will be seen and click on.
It will lead to racking up followers, getting more traffic to your blog or website, and also boost your revenue.
So sit back and read on to find how to make Pinterest pins that your audience will love!
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What Makes a Good Pinterest Pin?
A good Pinterest pin can inspire others to take action. That could mean clicking through to the website or blog post the pin links to, or making a purchase.
And most importantly, people don’t want to waste time clicking through pins that don’t lead anywhere interesting.
The best pins direct people to other websites where they can learn more about the topic or product being promoted.
But what makes a Pinterest pin good enough to make someone want to take those actions?
There is no one answer to this question.
However, there are some things that make pins more likely to be popular and get repinned.
Let’s dive in!
1. Size and Dimensions
The size and dimensions of pins can affect how well they are shared and how people interact with them. If the pins are too large or too small, they will not look good on Pinterest and may be difficult to view.
The right size and dimensions for pins help ensure that users have a positive experience on Pinterest.
When creating pins, it’s important to keep these dimensions in mind so that your pins stand out and get the most engagement possible.
- The recommended size for a Pinterest pin is 1000 x 1500 pixels with an aspect ratio of 2:3. This will make sure that the pin looks good on the people’s feed and does not negatively impact the performance.
- The best size for Pinterest square pins is a 1:1 aspect ratio and 1000 x 1000 px image size.
- The best Pinterest long pin size is 1000 x 2100 px with a ratio of 1:2.1.
- For infographics, the best dimensions are 1000 x 3000 with a ratio of 1:3.
You can use a variety of tools to help you create pins that are both attractive and effective.
One tool that can be helpful for creating pins is Canva.
With Canva, you can create custom pins for your Pinterest boards. There are a variety of templates available to help you get started, or you can create your own design from scratch.
If you don’t want to spend time creating pins, another tool called Tailwind Create can help you automatically generate hundreds of pins in one simple click. And it is also a great Pinterest scheduler to schedule your pins at the best times.
2. Image Quality
Pinterest is a visual search engine, which is why having high-quality images is so important. When creating pins, use quality and rarely used images to ensure the best possible engagement.
This will help your pins stand out and be more likely to be clicked on.
Moreover, be mindful of the text that you include with your pins. Keep it brief and to the point, as too much text can overcrowd the image and make it difficult to read.
Canva has tons of stock photos, so don’t forget to take the advantage of that.
3. Catchy Titles and Descriptions
Your pin title may not be the first thing you consider when you create a pin but it helps to increase click-through rates, which is the number of people who click on your pin after seeing it in a feed or board.
When someone sees a pin and if it doesn’t catch their attention, they will likely move on.
The same goes for the description.
It needs to be catchy in order to persuade someone to click through.
Simply put, when a user sees a pin with a great title and description that speaks to them, it encourages them to click through and learn more about the pin.
Firstly, it should be interesting and relevant to your target audience. It should also be concise and easy to read, without being too wordy.
And finally, it should include keywords that people are likely to search for on Pinterest.
4. Using Keywords
When creating boards and pins on Pinterest, it’s important to use keywords in order to help people find your content.
For example, if you’re a wedding photographer, you may want to use keywords like “wedding photography” in your board titles and pin descriptions.
This will make it easier for people who are looking for wedding photography tips and ideas to find your pins.
You can also use keywords to target specific audiences.
If you want to reach out to brides-to-be, for example, you can use keywords like “wedding photography” and “bride ideas.”
To find popular keywords to use in your pins, simply enter any topic into the Pinterest search bar.
This provides similar searches on what people are searching for and when you hit a search, it also shows you tiles with other related keywords that you can use in your pins.
By using the right keywords, you can make sure that your pins are seen by the right people, which can help increase your reach and engagement on Pinterest.
5. Pinterest Board Organization
There are a few different ways to organize your boards on Pinterest.
You can create boards based on topics, seasons, or interests. You can also create boards for specific projects or events.
One popular way to organize your boards is by category.
You can create a board for each category, or you can group related categories together. For example, you might have a board for “Crafts” and another board for “Home Decor.”
Another popular way to organize your boards is by season. You might have a board for “Fall Crafts” and another board for “Spring Decor.”
You can also organize your boards by interest. For example, you might have a board for “Wedding Ideas” and another board for “bride ideas.”
And most importantly, you can use board sections to create sub-topics to organize your pins within your board.
For example, if you have a board about vacation ideas, you could add a board section for beaches, one for amusement parks, and one for restaurants.
Here are some tips for creating and organizing your boards:
- Name your boards descriptively. This will help you and other users find the pins they’re looking for.
- Use keywords in your board names and pins. This will help people find what they’re looking for on Pinterest.
- Pin regularly to your boards. This will keep them updated and useful to others.
In fact, you can create boards for just about anything you prefer, but make sure that the content relates to your target audience as well as your brand.
Finally, following the tips outlined in this article, you can create Pinterest pins that are more likely to get clicks.
Remember to always use high-quality images, write catchy descriptions, and use relevant keywords.
Additionally, make sure to pin at the right time and target the right audience.
You can simply use Tailwind for that!
It is an easy and efficient way for you to drive traffic to your website or online store. Now you can get the free forever plan!
With a little bit of effort, you can create pins that get tons of clicks and help you achieve your business goals.
Happy pinning on Pinterest!