Want to make your Pinterest account stand out?
Let’s talk about the best tools to help you do that.
Pinterest is like a big visual search engine. People use it to find new ideas and inspiration. It can be really useful for your business too.
But you might be wondering, how exactly can Pinterest help your business?
Every month, more than 500 million people visit Pinterest to get ideas for their next purchase.
More than that, women make up more than 60% of their global audience, and 97% of top searches are unbranded on Pinterest.
That’s why Pinterest is a great platform to grow your business online.
Pinterest can totally help you get more people to your website, boost your sales, or even make your brand bigger and better.
In this write-up, we’re going to introduce you to the top 3 Pinterest tools that will help you save time on creating pins, posting, scheduling, analyzing, and more.
Let’s jump right into it!
1. Tailwind
Tailwind is a Pinterest-verified partner and brings you a platform for advanced Pinterest scheduling and analytics. It allows you to create pins, schedule, and analyze and also provides you with a great way to reach new audiences via Tailwind communities.
They are like-minded groups of Pinterest users that share content in similar niches. Simply, you’ll be able to reach highly impressionable audiences in less time.
Tailwind will analyze your unique audience and show you when they are most active to make sure that you are pinning at the best times for more engagement. Instead of pinning manually, you can upload all your pins in bulk and then use the Tailwind scheduler to spread your pins at the best times seamlessly.
Tailwind features:
- Pain-free Pinterest scheduling
- Create beautiful pins faster with Tailwind Create
- Advanced Pinterest analytics
- Schedule pins with browser extensions
- Find and join like-minded people in your niche
Pricing: You can use Tailwind for free forever with limited post schedules and designs. You can also go for the Tailwind Plus plan starting at $9.99/month (billed annually) for more benefits.
2. Ottokit
Ottokit is a powerful automation platform (like Zapier but affordable) designed primarily for WordPress users. It enables you to streamline workflows by connecting various applications and plugins without requiring coding skills.
With this tool, you can manage your Pinterest activities by connecting them to other WordPress plugins and services you use. For example, you could automatically create a new pin when you publish a blog post or share your pins on other social media platforms.
OttoKit features:
- Automations for a more productive workflow
- Custom triggers for specific events
- Multi-step workflows for complex automation scenarios
- User-friendly interface with drag-and-drop canvas builder
More than that, you can implement conditional logic to create tailored automations and ensure real-time data sync across your connected platforms. The best way to explore all these capabilities is to give it a try.
Pricing: OttoKit offers a Free plan with 250 tasks per month and 5 workflows. Paid plans start at $9/month for 5,000 tasks with unlimited workflows.
3. Pinterest Analytics
Pinterest Analytics is a built-in Pinterest tool for Pinterest business accounts. This official analytics tool helps you keep track of your pins and followers, and lots more.
To use this tool, you’ll need a Pinterest business account verified with your website or blog. Once you are all done, you can keep track of top pins, re-pins, impressions, followers, audience insights, and more.
Put simply, this will help you keep track of what users like the most and make the most of it to improve the content that you share on Pinterest.
Pinterest analytics features:
- The easiest way to track and understand your overall presence on Pinterest
- Review your top pins to plan your content
- Ability to apply filters to get more insight into your performance
Pricing: Free
Wrapping It Up
Pinterest is no longer just a paradise for food, craft, or lifestyle ideas. Now it’s one of the most advantageous platforms for businesses to showcase their products and services and for bloggers to get traffic with visual content.
Now it’s your turn!
Whichever tool use choose, all the above Pinterest marketing tools can help you to make a significant impact to boost your Pinterest growth and generate more blog traffic and conversions.
Happy pinning!
