Using Pinterest can be a great way to drive traffic to your blog. But, how are popular bloggers getting traffic from Pinterest?
Well, I’ll give you an extremely simple answer. A lot of the traffic is coming from the pins that they create.
So, how exactly they make pins go viral?
There is no guaranteed way to make your Pinterest pins go viral, but there are certain things you can do to greatly increase your chances.
In this article, I’ll share with you the 5 best Pinterest strategies that help you make Pinterest pins go viral effortlessly.
Let’s dive in!
Disclosure: This free article contains some affiliate links. If you purchase any service through one of these links I may earn a small commission, this is at no extra cost to you.
What is a Viral Pin?
We can simply use the word, “Viral content” for a piece of content that has become incredibly popular in hours or days by being shared by most Internet users.
When it’s come to Pinterest, the same thing can happen. We can describe them as Viral Pins.
When your daily Pinterest traffic increases significantly, you should have some viral pins!
In the last 30 days, the following pin has been clicked 1.28K times, saved 344 times, and had 39.1K impressions.
If your pin looking really valuable to the Pinterest audience, Pinterest will start showing your pin to a new audience and your pin can be shown to more and more pinners.
1. Use Pin Worthy Images
Pinterest is not a social media platform. It is a visual discovery engine for finding ideas and more. So, there is a big impact on Images and people use the images to decide what to click on.
However, there is no guarantee your Pinterest image will bring you a lot of traffic. The point is, it helps people to decide your pin is worth clicking or not.
If you’re a food blogger or a travel blogger, it easy to have images for your Pinterest pin. But If you do not have a photo to use, what should use in that situation?
The simple answer is stock images!
When deciding on the image to use, you want to ensure it makes sense for Pinterest. You can use free stock images but using rarely used images photos add a plus value for your pins because they are less used on Pinterest.
The best way is, using Canva PRO!
Canva is free to use forever, but Canva PRO comes with premium stock photos so there is a big chance to find rarely used images for your Pins.
If you want to give it a try, you can sign up for the Canva PRO 30-day FREE trial to access Canva premium stock photos with many more graphic assets. It will help you heavily modify your pins and make them more attractive.
Moreover, make sure that your Pin is vertical because vertical pins are perform better on Pinterest!
2. Use Catchy Pin Titles
Let’s think about it this way, imagine you’re a Pinterest user and looking for some “how to make a logo” guide or some ideas.
If you want to click any pin, ask yourself, Why would you click it?
You’ll see some catchy pins with attention-grabbing titles or titles that include numbers such as “5 Free Online Logo Maker Sites for non-Designers” so it will tend you to click.
That’s because this gives a little bit more information about what the reader would learn from the post and it directly showing what kind of audience it’s targeting.
If you think the text must be exactly the same a the title of the article you link to, it does not. You can create alternative pins for the same post and different Pin titles but you need to feel users what your pin is really about.
If you need help with writing catchy titles check out Hubspot’s simple formula for writing catchy headlines!
3. Use Keywords Properly
Simply, Pinterest Keywords are a way to ensure the right people find your content. You can use relevant keywords in your pin title, description, and also in the Pin alt-text. But it should be placed naturally, which means you need to prevent using keywords without limitations everywhere.
However, use simple words that fit into your niche.
The easiest way to find keywords is, search for “blogging” on Pinterest. Pinterest gives you suggested terms and these terms are your keywords!
In addition, your profile is a great place to add keywords and both your business name and bio. It helps let Pinterest users know how you’re going to be valuable for them with the type of content you have in a niche.
4. Use Hashtags
Adding Hashtags on Pinterest pins is a great way to tell Pinterest what categories are related to your pins. Once you put a hashtag on a description of a new pin, users can able to click that and find other pins for those who tagged on the same hashtag.
It also worked with the Pinterest search so that if someone typed the hashtag #Blogging and all of the related pins about Blogging came up with the search result.
Simply, put your most important facts on description first, and never overuse hashtags.
5. Keep Re-Pinning
Never quit by pining your pin once, and never go back to it. I recommend pinning your post to multiple boards and group boards that are related to the pin. Pinterest Group Boards are the best way to increase your reach, repins, and clicks.
All you need to do is, find group boards related to your niche and ask to join. Some boards have some own instructions for joining the group board so that you can follow them through the board’s description to become a member.
You can schedule your pins for the best time when your audience is mostly engaging. To do this you can simply use the Tailwind tool.
It will analyze your specific audience and show you when they are most active to ensure that you are pinning at the most engaging times for your audience.
Instead of manually pinning, you can upload all of your pins in bulk and then use the Tailwind scheduler to evenly share your pins.
In addition, It provides you a great way to connect with other bloggers via Tailwind communities. They are groups of individuals who sharing content in similar niches. Simply, you’ll be able to reach highly impressionable audiences in less time.
If you want to give it a try, you can sign up for Tailwind free trial before you need to decide if you want to pay for the Plus plan.
Tailwind is perfect for bloggers and small businesses. Their pricing starts at $9.99/month (billed annually) for each account.
More than that, make sure that users will be able to pin to Pinterest from your blog posts. Some bloggers place a pin image on their blog posts. It’s looking good but some of the bloggers don’t like it (Including me).
So, If you wanted to hide pins on your blog posts, you can use the hidden Pinterest images hack to prompt a pin when a site visitor clicked on the Pinterest share button.
Pinterest is perfect for every blogger even new bloggers to grow their blogs in less time. But make a pin go viral is not an extract thing you can do with few clicks. it’s a combination of hard work, ideas, and creativity, plus I think there should be a bit of luck also.
I use Canva PRO to create my Pinterest pins daily and it makes it to find photos, illustrations without leaving the editor.
And the next tool is, Tailwind.
You can also find dozen of both free and premium Pinterest templates around the Internet to save time on creating pins.
So what are the things you’ve done to your pins to make them go viral? Let me know your comments below!