Semrush Review 2024: Is This SEO Toolkit Worth It?

Are you considering investing in an SEO toolkit?

Semrush is one of the most popular SEO tools on the market, helping businesses in all industries reach their online marketing goals.

But is it worth the investment?

In this Semrush review, we’ll take an in-depth look at Semrush and its features, pricing plans, and more to help you decide if it’s right for your website or business.

Disclosure: Our website is reader-supported. If you purchase any product through our partner links, we may earn a commission at no extra cost to you.

What is Semrush?

Semrush is an all-in-one suite of tools designed to help businesses gain insights into their digital marketing campaigns, website performance, keyword research, competitor analysis, and much more.

Click here to start your 7-day free trial and see firsthand how it can benefit you

Semrush Review

With a comprehensive set of 55+ tools, Semrush can provide users with invaluable data that allows them to make informed decisions about their online marketing strategies.

Whether you’re a small business owner or an experienced marketer looking for ways to improve your online presence, Semrush has it all covered.

An Overview of the Semrush’s Features

With over 10 million users and 30% of the Fortune 500 companies relying on it, Semrush has proven itself to be a valuable asset for businesses seeking to stay competitive in their respective industries.

But what makes Semrush so attractive to these millions?

How big is Semrush?
By Semrush’s Stats and Facts

Let’s find out why so many marketing professionals have chosen to put their trust in this powerful tool and how its features can help businesses succeed in achieving their goals.

1. Site Audit

If you’re a website owner looking to improve your search engine rankings, Semrush’s Site Audit tool is a great way to get started.

With this free SEO audit tool, you can quickly identify and fix any issues that may be preventing your site from achieving top results in Google.

Free SEO Site Audit

This powerful tool crawls the entire website and checks for hundreds of technical SEO and on-page optimization factors. From broken links to missing meta tags, it can help uncover potential problems that are dragging down your website performance.

The report even provides actionable insights with detailed instructions on how to optimize each issue according to best practices.

Once fixed, these optimizations can significantly increase organic traffic and greatly enhance your chances of appearing at the top of search engine rankings — a must if you want customers to find your business online.

2. Keyword Research

Keyword research tools are essential for SEO success in today’s competitive digital landscape. They help identify the most popular, relevant keywords that can be used to attract more traffic and customers to a website.

One of the most popular keyword research tools on the market today is Semrush.

This tool not only provides you with detailed data about each keyword such as its search volume and intent but also provides analysis of the keyword’s difficulty level as well as suggestions on related terms that could be used.

Keyword Research

Furthermore, Semrush will show you the Search Engine Results Page (SERP) for each keyword. This will show you how other websites ranked for that keyword in comparison to the competition.

In addition to the Keyword Overview tool, Semrush also offers four more tools in its Keyword Research suite: Keyword Magic Tool, Keyword Manager, Position Tracking, and Organic Traffic Insights.

Each of these tools can help you gain a better understanding of your target audience and their search habits, as well as the best keywords for your content and campaigns.

3. SEO Competitive Analysis

The Semrush competitor analysis tools provide in-depth data on competitors, such as top organic keywords, positions, SERP features, and more.

SEO Competitive Analysis

SEOs can use this information to identify opportunities for improvement in their own campaigns by understanding what keywords bring them the most traffic and which areas they could improve upon.

Additionally, it comes with four more tools to get instant insights into Traffic Analytics, Organic Research, Keyword Gap, and Backlink Gap that help marketers understand how their SEO efforts compare with those of other players in their industry or niche so they can adjust accordingly.

4. Backlink Analysis

Having access to up-to-date backlink data is essential for successful link building and optimization.

Semrush’s Backlink Analysis Tools offer just that – a comprehensive database of over 43.0 trillion backlinks that you can use to power your SEO campaigns, measure your performance and keep track of the competition.

Backlink Analysis tools by Semrush

Using these powerful tools, you can easily identify potential link sources, analyze the quality of links pointing to any site or page, explore competitor backlinks profiles, and research anchor texts used by other websites.

Simply put, you can use it to find link outreach opportunities to boost your SEO.

5. Position Tracking

When it comes to SEO, monitoring your website’s rankings is something you need to have on your to-do list. It gives you insight into how well you are doing in comparison to your competitors and can help you determine any changes that need to be made.

Position Tracking

Semrush’s Position Tracking Tool provides a powerful way of tracking the performance of keywords on both your site and those of your competitors.

With this tool, you can monitor rankings on a daily basis for any location or device type – making it easy to stay on top of the competition.

6. Content Marketing

Semrush’s Content Marketing Platform offers a wide range of tools and features to help digital marketers create powerful content that will drive traffic to their websites.

Semrush’s Content Marketing Platform

With this, you’ll get access to essential features such as topic research, SEO content templates, SEO writing assistant, the marketing calendar, content audit, and more.

  • The Topic Research feature allows users to quickly and easily find the most popular topics for their blog posts or website content by entering keywords related to the subject matter.
  • The SEO Content Template feature provides a helpful template that allows users to structure their content in an easy-to-understand format while optimizing it for search engine visibility.
  • SEO Writing Assistant gives writers the ability to check how well their text is optimized for search engines with just one click.
  • Through a content audit process, you’ll be able to identify areas where improvement is needed and then take action accordingly.
  • The marketing calendar feature makes it easy to plan out upcoming campaigns and ensure they’re organized in an efficient manner.

Semrush also provides valuable analytics data which allows you to track the performance of each article over time and gain insight into what works best for your audience.

7. Listing Management

Semrush’s Listing Management is an automated tool that helps business owners save time and effort when uploading their business information on dedicated directories.

The service allows users to manage profiles in 70+ top directories, including Google, Yelp, Facebook, and Alexa, from a single dashboard, enabling them to quickly update changes across all of their directory listings.

Listing and Review Management

Businesses can also use Semrush’s review management tool to monitor customer reviews, respond to inquiries, and gain insights into customer sentiment.

With these tools, businesses can save time and easily keep track of their local SEO while avoiding the tedious process of manually submitting listings in multiple directories.

8. My Reports PDF Builder

Semrush’s My Reports PDF builder is the perfect tool for any marketer looking to save time and create insightful reports combining data from Semrush, GA, GSC, and more.

Semrush's My Reports PDF Builder

With this feature, you can create reports that contain valuable information about your SEO performance, organic research, advertising campaigns, social media, and more.

Plus, it gives you the ability to schedule automated emails so you can be sure that the right people receive the right information when they need it most.

Semrush Academy

Semrush Academy is the perfect place to brush up on your digital marketing skills. Even if you are looking to expand your knowledge and stay ahead of the competition, then Semrush Academy is an invaluable resource.

Semrush Academy

For example, if you’re just getting started with SEO or want to brush up on your existing knowledge base quickly without spending too much time researching different topics separately, the “Semrush SEO Crash Course” is a great place to start.

Similarly, the academy offers video-based lessons covering topics such as keyword research, link building, competitor analysis, and analytics tracking.

All the courses are designed by experienced professionals like Brian Dean, Nathan Gotch, and Andy Crestodina. They also feature helpful illustrations and charts to ensure users can understand all aspects of digital marketing easily.

But the best part? It’s completely free!

Semrush Pricing & Plans

When it comes to choosing the best and most reliable digital marketing tool, Semrush is usually at the top of many people’s lists.

Many people are drawn to its robust features and wide range of services that can help any business grow to new heights.

However, those same people may find themselves in a bind when trying to make full use of Semrush without knowing all the details about its pricing plans.

Knowing exactly what you’re getting with each plan is essential if you want to get the most out of your investment.

Can I use Semrush for free?

Yes, you can.

With a free account, you can still access some of the most important features offered by Semrush.

However, you’ll be limited in your ability to pull all of the data and use other tools that only come with paid plans.

Subscription Limits
Via Semrush’s subscription limits page

The maximum number of requests made to the Analytics reports per day is limited to only 10 (Pro users have access to 3,000 searches, Guru – 5,000 searches, and Business – 10,000 searches).

If not, you can also try any of the Pro or Guru accounts with a 7-day free trial. This means that for 7 days you can have full access to all the features and tools offered by the paid plan.

Semrush offers three paid subscription plans: Pro, Guru, and Business.

Each plan has its own set of features as well as price points depending on how much you need or want from Semrush.

Semrush Pricing & Plans

With Pro ($99.95/month), you get access to basic SEO tools like keyword research, competitor analysis, site audit, and more; Guru ($191.62/month) gives you access to these features plus the content marketing toolkit, historical data, multi-location, and device tracking and more; while Business ($334/month) offers everything in Guru along with some extended limits with API Access.

It’s important to compare each plan carefully before deciding which one will be best for your particular business goals.

Semrush: Pros & Cons

Semrush has many features and tools that can provide insights into how to improve website rankings, conduct competitor analysis, and track organic search performance and so on.

However, it also has several things that should be considered before investing in the platform.

A comprehensive suite of features

Businesses can use Semrush to perform keyword research, keep track of competitors’ activities and strategies, and analyze organic search results for better visibility in search engine rankings.

Additionally, it provides an all-in-one platform that allows users to manage their online visibility from a single dashboard with advanced reporting capabilities.

Click-heavy user interface (UI)

With so many features available on one platform, a beginner user may be overwhelmed when trying to work through the different sections of the site.

Pricing structure

Due to its many features and capabilities, Semrush can be quite expensive for an individual user. The pricing structure is built around allowing users access to certain features and limits depending on their budget.

On the plus side, Semrush offers a free plan with limited features.

While this plan doesn’t offer all the bells and whistles of the paid plans, it’s almost enough for beginners to start out with.


When it comes to providing accurate data, Semrush relies on third-party sources to collect Google’s actual search results pages for its search engine rankings and keyword analytics.

Over the past decade, the Semrush platform has won dozens of awards for its excellence. As such, it can be assumed that the data they provide is generally reliable and trustworthy.

As a free account user, I’m also happier with Semrush’s results compared with other tools I’ve used, and it’s a major tool I’ve been using since 2019.

But it is also important to remember that like any SEO tool, they can occasionally be a little give or take.

Semrush Support

The helpful customer service team at Semrush can provide assistance with any queries. The team was very quick to respond, they answered my queries within 1 hour.

Along with their dedicated customer service team, Semrush also includes an extensive library of tutorials and guides to aid users in their journey towards boosting digital visibility.

Final Thoughts: Semrush Review

Semrush is a powerful toolkit for SEO, but it can also be used for more than just that. It offers a comprehensive suite of features that can help you improve your SEO, PPC, content marketing, social media, and more.

So what’s the right choice – is Semrush worth the investment?

In my experience, Yes!

Their starting plan for $99.95 a month may feel a bit pricey for someone just getting started with digital marketing.

However, with all the data they provide, using Semrush can save you years’ worth of time and effort when it comes to optimizing your website’s SEO performance.

Plus, there are various levels of plans available so you can select the one that best fits your needs and budget.

If you’re still uncertain, take advantage of the 7-day trial offered by Semrush.

You have nothing to lose by trying it out and seeing if it can be of benefit to you and your business!

Semrush Review
Your next read is just a click away:
Photo of author

Minosh Wijayarathne

A content marketer and storyteller at heart. I have a deep interest in anything related to crafting better content, increasing productivity, and being happy.

Leave a Comment

blogging toolkit

It's more than just a newsletter; you'll get free eBooks, templates, checklists, and much more!

    Your data is safe, unsubscribe at anytime.