The Newsletter That Moves The Needle.
Business and marketing insights from real founders, researched and handed to you every Thursday.
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Pinterest struggled to get users. The founder used to walk into the Apple Store and change every computer on display to Pinterest, then stand in the back acting surprised.
Gymshark sent free gear to small YouTube fitness creators before anyone called it influencer marketing. Those creators grew to millions of followers and took the brand with them.
Dollar Shave Club shot a warehouse video for $4,500 and got 12,000 orders in 48 hours. They didn’t outspend Gillette. They out-talked them.
Airbnb was stuck at $200 a week. The founders flew to New York, rented a camera, and photographed every listing themselves. Revenue doubled in a week.
Dropbox made a three minute demo video, posted it on Hacker News, and the waitlist jumped from 5,000 to 75,000 overnight. One video. No ads.
Glossier spent four years running a beauty blog before selling a single product. By launch day, they already knew exactly what people wanted because their readers had been saying it for years.
The Thinking Behind the Growth
Every one of them grew by thinking differently about their marketing. You get one insight like that every Thursday.
