Top 10 Most Popular Pinterest Categories for 2024

If you’ve been wondering how to make the most of Pinterest, here’s a surprising fact: 482 million people use Pinterest every month!

That’s a massive audience just waiting to discover your content!

But with so many Pinterest categories out there, it can be tough to figure out where to focus your efforts.

Well, let’s make it easier for you to do just that.

In this blog post, I’m going to reveal the top 10 most popular Pinterest categories for 2024, all based on Pinterest’s global audience insights.

So, let’s get right into it!

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1. Art

Art has taken the top spot as the most popular category on Pinterest in 2024. It really stands out as one of the most exciting and captivating topics on Pinterest because of its broad appeal and visual impact.

With 90% of the audience, it’s obvious that Pinterest users are absolutely crazy about engaging with art in all its various forms.

A visual representation of the percentage of individuals involved in artistic endeavors, sourced from the Art Interests Graph on Pinterest.

The different subcategories within the art category offer a wide range of content, with photography taking the lead at 63%, closely followed by art tutorials at 61%, and illustration at 55%.

So, if you’re on the lookout for the top Pinterest categories, the art category is definitely a must-explore!

2. Entertainment

When it comes to the “Entertainment” category on Pinterest, it’s a real crowd-pleaser, with an impressive audience of 84%. People just can’t get enough of it!

Within this category, there are some subcategories that are gaining a lot of traction.

A chart displaying the percentage of individuals interested in entertainment, specifically focused on entertainment interests on Pinterest.

First up, we’ve got “movies” sitting at a solid 66%, followed by “celebrities” at 51%, and “humor” at a cool 50%. These subcategories are like the stars of the show, bringing a whole lot of fun and excitement to the Pinterest scene.

3. Home Decor

Looking for a category that’s totally pin-worthy on Pinterest? Well, home decor is where it’s at!

This category is all about creating beautiful and inspiring spaces within the home, and it’s been rocking the Pinterest world with an 80% audience.

Whether it’s cozy room decor, nifty storage and organization ideas, stunning wall art, or stylish home accessories, there’s no shortage of eye-catching content to share in this category.

So, if you’ve got a knack for interior design or just love sprucing up your living space, home decor is a top category on Pinterest.

Chart showing concert attendance percentages. Data from Pinterest's Home Decor interests.

With room decor at 57%, storage and organization at 47%, wall decor at 45%, and home accessories at 28%, there’s plenty of room to get creative and share your passion for all things home-related.

4. DIY and Crafts

This category has a solid following on Pinterest, with 76% of the audience being interested in it.

Whether it’s DIY home and decorations, fabric crafts, or DIY projects, there’s a lot of potential here.

One of the Best Niches For Pinterest - DIY and Crafts interests on Pinterest graph.

With 52% for DIY home and decorations, 44% for fabric crafts, and 39% for DIY projects you’ve got a great opportunity to showcase your creativity and share some awesome ideas with the Pinterest community.

5. Design

When it comes to the top categories on Pinterest, design is definitely at the top of the list.

With 72% of its audience being interested in design, it’s clear that this platform is a goldmine for creative individuals.

A visual representation of a design interest chart, presenting a graph focused on Design interests on Pinterest.

Whether you’re into web and app design (25%), business and advertising design (20%), logo and identity design (19%), or even book and magazine design (12%), Pinterest offers a vibrant space to showcase your work.

6. Women’s Fashion

If you’re a fashion-savvy individual with a keen eye for women’s style, then the Women’s Fashion category is where it’s at!

With 70% of the audience on Pinterest drawn to women’s fashion, it’s a hot spot to explore.

Percentage of women interested in fashion: A graph depicting women's fashion interests on Pinterest.

When it comes to specific interests within this category, women’s style takes the lead with 70% interest, followed by women’s jewelry and accessories at 29%. Then there’s dress at 28%, women’s outfits by occasions at 26%, and women’s bag at 16%.

So, if you’ve got a passion for fashion, this category is calling your name!

7. Beauty

Beauty is a super popular category on Pinterest, especially for those who are into women’s fashion. With 69% of the audience on Pinterest interested in beauty content, there’s a huge opportunity to shine.

A chart displaying the Beauty Interests on Pinterest.

Within this category, hair takes the lead at 67%, followed by skincare at 51%, makeup at 48%, and nails at 33%.

Whether it’s hair tutorials, skincare product reviews, makeup tips, or nail art inspo, there’s a lot of room to get creative and connect with a beauty-loving audience!

8. Education

Let’s talk about the Education category, which has 66% of the audience on Pinterest interested in educational content.

When it comes to subjects, we’re looking at an 86% interest, while teacher resources are hitting a respectable 27%.

Pinterest's Education niche interests graph

Whether you’re into homeschooling tips, classroom decor ideas, or educational resources for kids, the Education category on Pinterest has something for everyone.

So, if you’re passionate about sharing knowledge and inspiring others, this could be your ticket to Pinterest success!


While the data may not provide specific subcategories for Quotes, there’s a whole world to explore within this category.

From motivational quotes to wisdom-filled words, and thought-provoking snippets, Quotes covers a wide range of genres that Pinterest users absolutely love.

In fact, Quotes have a solid 59% of the audience on Pinterest.

Quotes niche interests on Pinterest. Shows popularity of quotes related to various topics.

When we dive deeper, we find that 90% of the interest lies in quotes by genres, followed by 8% in poetry and 3% in authors.

So, if you’ve got a knack for crafting or curating amazing quotes, this category is definitely one to consider for your Pinterest journey!

10. Event Planning

The 10th most popular category on Pinterest right now is event planning, with 59% of the audience showing interest.

When it comes to specific subcategories, holiday-related ideas take the lead at 74%, followed by gifts at 39%.

Percentage of people interested in events: A chart displaying event planning interests on Pinterest.

Hosting occasions and personal celebrations also make the list with 33% and 25% respectively, while school celebrations round it out at 8%.

Looks like people are really into making every moment special and memorable!


So, there you have it – the top 10 most popular Pinterest categories for 2024.

From art and entertainment to home decor and event planning, it’s clear that there’s a wide range of interests buzzing on Pinterest.

Whether you’re into DIY and crafts or swooning over women’s fashion and beauty tips, there’s something for everyone to explore and get inspired by.

So, go ahead, dive into these trending categories, get inspired, and start pinning away!

most popular Pinterest categories
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Minosh Wijayarathne

A content marketer and storyteller at heart. I have a deep interest in anything related to crafting better content, increasing productivity, and being happy.

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