What is SEO writing? SEO is Search Engine Optimization.
SEO writing (or writing for SEO) is a specific way of writing to get attention from search engines using a particular word or phrase.
Commonly we can call it; it’s writing by targeting a keyword or keyphrase to grab attention to websites from search engines.
Why is SEO Important?
A website needs to provide its content, service, or product for people for what they are searching for continuously on search engines.
Because, the website owners need people (traffic) to come to their site and engage with their content, service, or products, services they provided. So, they need search engines to point people to their websites by providing valuable content.
As always relevant content and, SEO-friendly content will be at the top of them.
It will decide how people will interact with your website and how search engines refer to your website from targeted keywords or keyphrases.
In this article, I will walk through by showing you essential SEO writing factors that I learned from my blog journey from the beginning.
Let’s drive into the guide!
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1. Choose a keyword
Choosing the right keyword is the most important part of your SEO strategy. A keyword is a word or phrase that users enter into search engines to find the right information and solutions.
You need to put effort into picking the best, relevant, and low competitive keywords for your website and create content around them to improve your search rankings.
The choice of keyword decides whether your website gets traffic or not. So take your time and research keywords.
To start your keyword research, you can use Semrush.
This is a leading SEO tool (and my favorite) that lets you do keyword research, check backlinks, and competitor ranks, track keyword ranking, and do a complete SEO audit of your blog.
When you entered a keyword into Semrush, it shows you the search volume of the keyword, difficulty, trend, and also keyword variations to get a proper idea about the keyword that you’re focusing on.
If the keyword has a significant search volume and the difficulty is possible, there is more chance you can rank your piece of content for that keyword.
You also need to pay attention to the keyword trend. This means there are some keywords that people search for most at certain times (seasonal keywords) of the year.
As in the above screenshot, the keyword is mostly related to Christmas so it can be a very effective way of promoting your business during the Christmas season.
If you’re a beginner and looking to learn more about SEO, Semrush offers you a free online SEO Fundamentals course at no cost.
This course helps you to pump up your knowledge on the basics of SEO and keyword research.
Simply, click here to sign up for Semrush to try it free for 7 days.
2. Write a Perfect Title
The title is used to tell search engines and visitors what is your page about and how it’s valuable. You can write a catchy title to improve your click-through rate (CTR) on search engines.
However, you should aim to length your title to 50-60 characters. It’s always better if you can include the keyword or phrase at the beginning of the title, that you are focusing on writing.
3. Include the Keyword in the URL
You should have an optimized permalink structure for SEO writing, which means your post URL should focus on your content and keep it short and SEO-Friendly.
If you’re on WordPress, you can set up your permalinks structure from “General settings” to make it understandable for your visitors.
Moreover, make sure your website or blog uses an HTTPS (HyperText Transfer Protocol Secure) connection. If not, you have to purchase an SSL certificate (Secure Sockets Layer) for your website or blog.
Namecheap offers SSL Certificates for the lowest prices in the market.
If not, you can contact your hosting provider to purchase an SSL certificate.
4. Start Writing Including Keyword(s)
Make sure to include your focused keyword with your first paragraph, beginning of your SEO content. That will help you to kick start SEO writing by giving an introduction to what you’re entirely writing about.
Also, make sure to include your keyword in the places below:
- The first paragraph
- Subheadings (where possible)
- Paragraphs (if possible)
- Alt-tags for images
And another thing is, to consider using the LSI keywords in your content. Put simply, LSI (latent semantic indexing) keywords are phrases and terms that are similar or related to your target/parent keyword.
But you don’t need to change your editorial way to place keywords. Write your content in your own style and place your keywords naturally.
5. Link to Other Posts
In SEO writing, internal links are vital to telling search engines what’s on your website. It makes a structure to your website, and visitors can easily navigate your website, which means visitors will spend more time on your website.
So, you can link every relevant blog post to each other.
6. Get Links From Other Websites
We can call them “Backlinks.” A backlink is a link from another website that has been linked to your website. Backlinks to your website are a signal to search engines that means others have trust in your content.
According to Backlinko, the number of domains linking to a page was the factor that had the highest correlation to rankings on Google.
That means backlinks can make a significant impact on a website’s growth in search engine results.
Always the quality of links is far more critical than the quantity of how much you get linked. It should be linked in a natural way and should be relevant to your content.
The best way to do this is to write unique “up-to-date” content and reach out to the other sites that still have a link to the outdated content.
What’s Next on SEO Writing?
There’s more on the subject of SEO, but above are the basics of SEO writing. I hope that will surely help beginners to understand what exactly is SEO writing.
Always write content for “your readers.”
In my experience, after you published content, you need high-quality backlinks to get ranked in higher positions on search engines.
I hope this quick walkthrough will be really helpful for you to figure out what is SEO writing.
If you want to do more and grow your online visibility with the right tools, don’t forget to check out the recommended tools!