5 Best Keyword Research Tools for SEO (2020)

If you’re wondering about how to boost your SEO (Search Engine Optimization) rankings, then you have to know about the best keyword research tools to start SEO from the scratch.

While you’re tempting to jump straight to rank higher, keywords are one of the most critical and important parts of SEO.

In fact, there are many keyword research tools available on the market with so many options available. But choosing the right one can be critical if you’re a very new blogger.

So, here’s a list of the 5 best keyword research tools for SEO in 2020.

Disclosure: This free guide contains some affiliate links. If you purchase any service through one of these links I may earn a small commission, this is at no extra cost to you.

1. SEMrush (Free 7-day trial)

SEMrush is just not only a typical keyword research tool. Simply put, it offers many more features than just researching keywords.

For example, you can find the best keywords in several ways:

  1. Find all the best keywords by using your main topic.
  2. Using your competitors URL to find keywords they already ranked for.
  3. Using the keyword gap to compare your keyword profile to competitors and discover new keywords.

All you need to do is, enter your main topic or seed keyword on SEMrush or enter a URL of a competitor. Afterward, it will show you all of the matching keywords or keywords that your competitor is ranking for their website.

Best Keyword Research Tools: Keyword monthly search volume on SEMrush

While you doing the research, you can see keyword data for each keyword, such as monthly search volume, keyword difficulty, CPC for PPC.

You can see a keyword difficulty percentage from 1 to 100% which means and show you how hard it would be for a new website to rank on the first page of Google for that keyword.

You can try? Use the below tool by providing a keyword, Domain, or URL of your competitor site.



Another feature is, you can track your positions on raking for each keyword with SEMrush and they offer mobile apps to see your postings on the go!

The best part is if you’re a beginner and thinking about using SEMrush to do keywords research, they offer you a free online SEO keyword research course. This course helps you to pump up your knowledge on the basics of keyword research.

2. Ahrefs Keywords Explorer

Ahrefs is one of the keyword and best competitor research and SEO tool you can get right now. Once you put a seed keyword or competitor URL into its search bar, it will show the extensive details including keyword overview, monthly search volume for each suggestion, plus Keyword Difficulty (KD) and questions related to your search query.

Ahrefs Keyword tool

As another feature, Ahrefs Content Explorer shows you the content that’s hot for a particular keyword or topic. Also, You can use their Keyword generator tool to generate ideas and for Google, Bing, Amazon, YouTube.

Another thing is the Ahref has a great user interface and there are many more features such as Site Audit, Rank Tracker, Backlink analysis, SEO site audit to name a few.

If you wanted to learn more and get started with Ahreafs, you can start exploring their free video tutorials on Ahrefs Academy!

3. Ubersuggest

Ubersuggest is one of the popular free (but has daily limits) SEO tools and it now goes way beyond keyword suggestions and offers a lot of extended SEO capabilities such as Site Audit, Traffic Analyzer, SEO Analyzer Backlinks, and Content Ideas.

Ubersuggest has many good features and it’s easy to navigate with its dashboard. I will just put the Keyword “cheap hotels” in the query field, select the target country, and hit the search button.

So, I can see the Keyword Overview or further click on any tab from the left sidebar to get more ideas, content ideas. The best part is if a keyword makes a sense to you, you can go with more ideas by choosing the Related, Questions, Prepositions, or Comparisons from the results page for more Keyword ideas.

If you want to learn more about Ubersuggest and how to do proper keyword research with using it you definitely worth to check out its training video tutorials!

4. Answer The Public

Answer the public is a great place to start if you’re looking for a free keyword research tool. This keyword tool will help you find long-tail keywords based on your topic or seed keyword.

When I just put the Keyword “blogging” in the query field on the homepage, and it will suggest huge long-tail keyword ideas that people really asking from search engines:

Blogging keywords from Answer The Public SEO tool

The free plan has some daily limits for searching keywords, which is decent for someone looking for a free option and it will bring you a lot of long-tail keywords ideas in different formats such as:

  • Questions
  • Prepositions
  • Comparisons

Additionally, The Answer The Public tool allows you to download all generated keyword ideas as an image for those different formats just in seconds.

5. Google Keyword Planner

The Google Keyword Planner tool is one of the most popular free keyword research tools out there.

Yes, it’s free to use and it’s directly integrated with Google AdWords.

It is used to discover keywords for paid advertisement campaigns, but it’s also excellent for organic search. It’s completely free to use and you need to sign up to AdWords (it’s free) to use this tool for free.

If you already have an account, log in to your Google Adwords account. Click on the wrench icon in the toolbar at the top of the page and then, choose “Keyword Planner”.

Best Keyword Research Tools: Google Keyword Planner

However, you have to figure out a few things before you get into the Keyword Planner:

  • The Keyword Planner tool is offered by Google.
  • If you’re looking for a tool to find new keywords to rank on Google, this is for you.
  • You can find out monthly search volume and competition, and able to filter the list of keywords.
  • If you can type a very closely related seed keyword into the tool you can get more long-tail versions of your keyword.
  • But, If you want to get reports such as backlinks, or a traffic report, you won’t get it here.

The Google Keyword Planner will only show you exact search volume data if you’re running an active campaign with Google ads. Otherwise, you will see a range, like “1K – 10K”.

However, if you need more detailed and competitive analysis, You have to go with the advanced tools that I have listed above.

Final thoughts

Finally, I would not recommend you go all of the tools listed above, for better keyword research, you can stick to one or two Keyword research tools and more from it.

However, whatever you choose, all these best keyword research tools can help you to power up your SEO rankings.

Must read: What is SEO Writing: The Essential SEO Writing Guide for Beginners

On the other hand, most of the keyword tools are offering free versions and it’s really good when you’re starting out blogging, but if you want to grow your site into an online service or business, you’ll need paid tools. That will helps you to keep up with the competitors in your niche.

Happy blogging!

Keyword Research Tools
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