How to Get More Followers on Pinterest (Beginner’s Guide)

Want to know how to grow your following on Pinterest?

Pinterest is like a visual search engine where you can discover cool ideas for DIY projects, travel plans, delicious recipes, and even find awesome stuff to buy.

It’s an awesome platform for gaining more followers, attracting new customers, and stepping up your online game.

But it’s not just about having a profile on Pinterest – you’ve gotta know the right strategies and tools to make things happen.

Let’s dive in and see how you can make it happen!

Why Building Your Pinterest Following is Important

Pinterest has a ton of perks for marketing your business and driving traffic.

They’ve got over 482 million active users every month, with more than 60% of them being women. And get this – 90% of these users are really into shopping.

If you’re wondering how to boost your followers on Pinterest, it’s worth noting that this platform is about way more than just sharing photos.

It’s a great spot to share what motivates you and find inspiration from others. This is pretty good and something you and your business shouldn’t overlook.

How to Get More Followers on Pinterest

I’ve spent the last few years digging into Pinterest, figuring out how to drive traffic to my blog, analyzing user habits, popular pin types, and common mistakes people make on the platform.

And guess what? I’m not keeping all this juicy info to myself!

Here are 5 practical tips to boost your Pinterest followers in 2024!

1. Optimize Your Pinterest Profile

Your profile is super important because that’s where your followers will really start to trust in you. It’s important to make sure your profile is totally worth hitting that follow button for.

First, make sure you have a Pinterest business account to get access to analytics.

This is important because you want to understand what performs best so you can adjust your pinning strategy.

Keep it simple. Avoid cramming too much information.

An easy-to-recall name, a simple bio, and a profile photo that reflects your brand are all you need. Give a brief introduction to your brand and explain what you’re up to on Pinterest.

If you’re stuck on how to write them, consider using AI writing tools like copy.ai.

Moreover, claiming your blog or website is vital for driving website traffic from Pinterest.

Follow this simple guide here to get it done.

2. Be Active and Engage on Pinterest

Pinterest gives you the opportunity to build a following of people who appreciate your content. It’s important to not just repin what others are sharing, but also pin your very own content.

By actively participating on the platform, you can attract attention.

Following other users, repinning their posts, and interacting with them in the comments of a pin is a smart move.

3. Start Your Own Group Board

Group boards are a cool feature on Pinterest to make the most of the platform. They allow users to team up together, organize, comment, and react to pins.

It’s a great way to boost your profile’s visibility.

When more users join your group board, it gains popularity and attracts a wider audience.

All you need to do is create eye-catching pins, add them to your group board, invite other Pinterest users in your niche, and keep repeating the process.

However, it’s important to ensure that your board has clear and high-quality pins, so it’s a good idea to create some guidelines for contributors and actively manage your board.

You can include these guidelines in your board description to keep everyone on the same page.

4. Craft Compelling Pins

It’s super important to grab your audience’s interest if you want them to follow you. When it comes to Pinterest, it’s not just about pretty pictures.

The best pins are the ones that offer something valuable and make users want to click on them.

By creating “compelling” pins for each blog post, product, or service you’re promoting, you can drive more traffic to your website and potentially gain more leads and sales.

When creating pins, use eye-catching images, bold text, and try out different color palettes to see what works best. Tools like coolors.co can be super helpful for this.

I personally use Canva Pro to design and schedule my pins, and you can also use Tailwind to automatically generate and schedule hundreds of Pins on Pinterest without breaking a sweat.

It’s a smarter way to go about it!

And one more thing – don’t forget about the keywords.

Your pin title and description are prime spots to sprinkle in those keywords. Make sure to do the same in your Pinterest profile bio and board titles and descriptions.

They’re like the secret sauce for getting your content discovered.

Bonus: 12 FREE Pinterest Templates for Canva (Fully Customizable)

5. A/B Test Your Pins

A/B testing is like comparing two versions, “A” being the original and “B” being a variation.

For Pinterest, the things you test could include your images, videos, calls-to-action, or descriptions.

By A/B testing these Pins, you can figure out what resonates most with your audience. This way, you can create Pins that hit the mark with the right message at the right time.

Try making 2-3 different pins and keep an eye on your Pinterest Analytics.

If you notice one performs well, try making a few more similar pins and share them on Pinterest over time, like once a week.

Final Thoughts

The reality is, there’s no foolproof method to ensure you’ll rapidly gain a large number of Pinterest followers.

When you’re crafting pins, pay attention to the title, description, pin design, and of course, keywords.

In simple terms, share valuable and captivating content that others would also find interesting, and you’ll likely see your following grow naturally.

Hopefully, the tips I mentioned can at least help you uncover some tactics to boost your presence on Pinterest, attract more followers, and build a loyal audience who appreciates your content.

Happy pinning!