How to Get More Followers on Pinterest (Beginner’s Guide)

Are you trying to figure out how to get more followers on Pinterest?

Pinterest is a visual discovery engine that helps you find ideas to get new projects done, plan trips, find recipes, and explore interesting suggestions to make your next purchase.

It’s a fantastic source for gaining more followers, new customers, and boosting your online presence.

And it’s not just a matter of having a Pinterest profile, you will also need to understand what strategies and tools you need in place to make things happen.

Let’s get started!

Why Building Your Pinterest Following is Important

Pinterest offers many benefits for marketing your business and getting traffic.

According to Pinterest, it has more than 433 million monthly active users and more than 60% of those users are women.

The best part is, 90% of Pinterest are more likely to say they’re way more into shopping.

And while statistics like this show this platform is growing quickly, it’s important to understand that it’s much more than just a site for sharing photos.

Put simply, it’s a great place to share what inspires you and get inspiration from others. That’s pretty impressive and shouldn’t be ignored by you or your business.

How to Get More Followers on Pinterest

Over the past few years, we’ve been doing a lot of things on Pinterest to get traffic to this blog, the habits of its users, what kinds of images get repinned and shared a lot, as well as understand the mistakes that people make when trying to be successful on Pinterest.

Here are 6 actionable tips that will help you get more followers on Pinterest in 2023!

1. Optimize Your Pinterest Profile

Your profile is where most of your followers will believe in you. You have to make sure that your profile with following them.

First, make sure you have a Pinterest business account to get access to analytics.

Keep it simple. Do not cram too much information. An easy-to-remember name, a simple bio, and a profile photo that represents your brand are sufficient.

Briefly introduce your brand and what you’re doing on Pinterest.

In addition, claiming your blog or website is really important to get website traffic from Pinterest.

To do this, follow the simple guide here.

2. Be Active and Engage on Pinterest

Pinterest allows you to build a community of followers who love your content.

Don’t just pin what other people are pinning, make sure you’re pinning your own content too.

By being active and engaging in the platform, you can get noticed.

It’s a great idea to follow other Pinterest users, repin their pins and engage with them in the comments section of a pin.

3. Start Your Own Group Board

Group boards are a fresh way of getting more out of Pinterest. They allow multiple pinners to collaborate, organize, comment and react.

When other users join your Group board, your board will become popular and you’ll get noticed by a huge audience.

All you have to do is create stunning pins, save them to your Group board invite some of your fellow Pinterest users in the same niche, and repeat.

4. Create Idea Pins

Pinterest’s newest addition, Idea Pins, gives you more opportunities to share some inspiration with your followers by allowing you to create up to 20 pages of videos, images, and text.

The concept of Idea Pins presents a visual story to your Pinterest audiences like the stories concept on Instagram and Facebook.

Pinterest says Idea Pins were more engaging than standard Pins, with 9x the average comment rate.

The best part is, Idea Pins directs users to your Pinterest profile and encourages them to follow you.

So creating more Idea Pins will increase your overall engagement.

5. Craft Compelling Pins

Your audience needs to be interested in your content in order to follow you.

It’s all too easy to just create pins but Pinterest is not just about pretty pictures. The pins that do best, actually offer something valuable and they encourage the users to want to click on it.

This also leads to getting referral traffic to your blog or website and getting potential leads, sales, and more customers.

One way to ensure that you get the most out of Pinterest is by creating “compelling” pins. Ideally, for every single one of the blog posts, products, or services you promote, you want at least one compelling pin.

We consistently use Canva Pro to design our pins.

You can also stick with Tailwind to automatically generate hundreds of Pins and schedule them to Pinterest in a smarter way.

Bonus: 12 FREE Pinterest Templates for Canva (Fully Customizable)

6. A/B Test Your Pins

A/B testing is a marketing technique used to compare two versions of something to determine which one performs better. The word “A” represents the original version and “B” represents the different variations of the original.

When it comes to Pinterest, the Pins you decide to test may include your images, videos, call-to-action, or descriptions.

A/B testing these types of Pins allows you to understand what delivers most to your audience so you’re able to create Pins that deliver the right message to your target audience at the right time.

You can create a minimum of 2-3 pins for each post and check your Pinterest Analytics.

If you’re running a WordPress blog, you can install the MonsterInsights plugin to see your Google Analytics right inside your WordPress dashboard.

Final Thoughts

The truth is that there’s no surefire way to guarantee you’ll get lots of Pinterest followers quickly.

Put simply, publish valuable and interesting content that other people would find interesting and you’ll find that your following will likely grow on its own.

But we hope the tips we mention here will at least help you discover some strategies to increase your standing on Pinterest, get more Pinterest followers, and build a strong audience who enjoy what you have to offer.