If you’re serious about SEO, then keyword research is a must. The right keywords can make all the difference in driving organic traffic to your website.
But with so many keyword research tools on the market, it can be tough to know which ones to use.
That’s why I’ve put together a list of the 5 best keyword research tools for SEO in 2023.
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1. Semrush (7-day Free Trial)
Semrush is a marketing toolkit designed to help businesses grow their online visibility and traffic. It offers a suite of tools for keyword research, competitive analysis, link building, content marketing, and more.
If you’re looking to do keyword research, Semrush is a great tool to use. It allows you to see how much traffic a certain keyword is getting, related keywords that you may not have thought of, as well as how difficult it would be to rank for that keyword. This can be helpful in expanding your keyword list and making sure you’re covering all your bases.
On top of that, Semrush gives you an in-depth look at how your competitors are performing in search engines. You can see what keywords they’re targeting, what their backlink profile looks like, and more. This information can be used to adjust your own SEO strategy accordingly.
If you require SEO training, Semrush offers a free online SEO keyword research course. This course will help you learn more about the fundamentals of keyword research.
Pricing: Free plan with limited searches. Semrush currently has three standard monthly subscriptions starting at Pro $119.95 (You can get started with a 7-day free trial).
Ahrefs is a powerful SEO toolkit that contains everything you need to improve your website’s search engine ranking. With Ahrefs, you can easily find and fix on-site issues, research the best keywords to target, track your rankings over time, and see how your competitors are performing.
To use Ahrefs for keyword research, simply enter a seed keyword into the tool and let it generate a list of related keywords. Once you have a list of keywords, you can then use Ahrefs Keyword Explorer to get detailed information about each keyword, including monthly search volume and competition level.
With its easy-to-use interface and comprehensive features, Ahrefs makes it easy to get the insights you need to make informed decisions about your SEO strategy.
If you wish to find out more about Ahrefs and jump-start your Ahrefs journey, Ahrefs has free video tutorials on their site.
Pricing: Ahrefs’ monthly subscriptions start at Pro $99 (You can get a 7-day trial for $7).
Ubersuggest is a keyword research tool that helps you come up with new content ideas and optimize your existing content. You can use it to research what people are searching for on Google, find out which keywords your competitors are ranking for, and get insights into backlink opportunities.
But It is not a completely free tool anymore, meaning that it has both a free and a paid version. The free version offers limited searches, while the paid version offers more searches and comprehensive features.
However, Ubersuggest is the only research tool that offers a lifetime deal. For a one-time payment of $120, users can get access to Ubersuggest’s features, including 150 searches per day and 125 tracked keywords per domain.
If you’re interested in using Ubersuggest’s keyword search tool, you would benefit from checking out its training video tutorials.
Pricing: Free plan with limited features | Ubersuggest’s monthly subscriptions start at $12/month. (You can also get started with a 7-day free trial).
Answer The Public is a keyword research tool that allows you to see what questions people are asking about a given topic. You can use this information to generate blog posts, infographics, and other content that will be relevant to your audience.
The free plan has some daily search volume limits, which is good for someone seeking a free option and you’ll get a lot of various keyword ideas in different ways, such as:
This tool is particularly useful if you’re trying to target long-tail keywords. By understanding the questions that people are asking, you can create content that targets those keywords directly.
Pricing: Free plan with limited searches | Answer The Public tool’s monthly subscriptions start at $99. (You can get started with a 7-day free trial).
Google’s Keyword Planner is a free tool for discovering keywords for paid advertisement campaigns. However, it is also an excellent tool that allows you to research and find the right keywords to target for your website or blog.
But it doesn’t show you exact search volume numbers. Instead, you’ll see a range, of 1K to 10K. This can be frustrating if you’re trying to get an accurate picture of how many people are searching for a particular keyword.
In addition to that, it doesn’t provide some of the more advanced features that other tools offer. If you want to get a site audit or backlink analytics, you’ll need to use a different tool in this list. However, for basic keyword research, Google Keyword Planner is a good option.
Whatever tool you choose, all these best keyword research tools can help you power up your SEO rankings. Each tool has its own unique features and benefits that can help you with your keyword research.
For better keyword research, stick to one or two tools.
Most of the time, I’m using Semrush because it makes it easy to use to find low-competitive keywords in less time.
If you’re looking for an affordable tool, Ubersuggest is worth paying for.
On the other hand, most of the keyword research tools are offering free trials and it’s ideal for beginner bloggers, but if you want to grow your site into an online business, you might need paid tools to stay up with your competitors.
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