If you’re a website owner looking to monetize your website, you’ve probably heard of Google AdSense, or maybe you’re already using it right now.
It’s a good choice for many, but I think it’s not always the best fit for everyone.
Whether it’s the revenue share, support, and communication, or even more control over ads, there must be a reason why you’re here.
In this post, I’ll share my favorite AdSense alternatives that could potentially boost your earnings and give you more control over your ad strategy in 2026.
Top Picks at a Glance
Platform | Best For | Requirements | Estimated RPM | Website |
|---|---|---|---|---|
Mediavine | Established blogs with good traffic | 50K sessions/month, GA4, quality content | $10–$30 | |
Journey | Growing sites not yet at 50K | Grow plugin, 30 days active, ~10K sessions | More than AdSense (early data) | |
Ezoic | Data-focused sites of any size | No traffic limits | $5–$12 | |
Raptive | High-traffic lifestyle & niche blogs | 100K pageviews/month, niche content | $30+ | |
Monumetric | Small-to-mid traffic sites scaling up | 10K visits/month, $99 setup fee | $10–$20 |
1. Mediavine
Mediavine is one of the best ad management platforms out there, and if you’ve noticed, that’s the one we work with for this website you’re reading right now. It’s not easy to get in, but those who make it can earn pretty good money.
It’s more than just a place to put ads. It’s built to help content creators like bloggers and website owners, and they work with top advertisers to balance making money while keeping websites easy to navigate.
Requirements for Approval:
To join Mediavine, you need to be running a Google Analytics 4 property and have 50,000 website sessions each month. I know this might seem like a lot for a beginner creator, but they ask for this to make sure they can get good results.
And another thing is that your content also needs to be super valuable, as they want websites that help readers learn something useful.
Earnings Potential:
As I found, publishers usually earn between $10 to $30 for 1,000 impressions (RPM, or Revenue per mille), which is often more than Google AdSense. But keep in mind that what you earn depends on what your content is about, where your readers are from, and how much they interact with your site.
2. Journey
Journey by Mediavine is another ad management platform designed to help grow, or we can say, new sites monetize their content better. The best part here is that if you’re not yet qualified for Mediavine but are still looking for a way to start earning, Journey might be the one for you.
However, to get started with Journey, you’ll need to create a Grow publisher account, install their plugin on your site, and then run it for a minimum of 30 days.
I tried the plugin, and I can say it isn’t just another piece of code. While you wait, it gives a set of features to help increase your traffic and grow your audience.
During this time, they check your website’s traffic to see if it’s ready for ads, and this doesn’t mean content quality isn’t important. Once you’ve been approved, you’ll have the chance to start monetizing your site with ads.
Requirements for Approval:
You can apply to join Journey at any time. That’s nice, right? But I think you should aim for at least 10K sessions because if you don’t have enough visitors, there’s no point in earning from ads.
Earning Potential:
According to some Reddit users, early users say Journey can help you earn more money than Google AdSense. But since it’s a new platform, we don’t have a lot of data about how well it works yet, but those who are using it now seem happy.
3. Ezoic
Ezoic, another popular alternative to AdSense, is like having a smart AI-driven platform for getting the most out of your audience. If you’re into data and testing different approaches, you’ll love what Ezoic brings to the table.
What makes Ezoic unique is its use of artificial intelligence to optimize ad placements. Instead of guessing where ads should go, Ezoic tests different combinations to find what works best for your specific audience.
Requirements for Approval:
Unlike AdSense, Ezoic is way easier to join. You can sign up no matter how many visitors your site gets. Meaning, Ezoic no longer has pageview limits for new sign-ups.
Earning Potential:
Publishers typically see EPMVs (Earnings per Mille Views) between $5 to $12. While this might be lower than Mediavine’s numbers, we can reasonably say that it’s still often higher than what many publishers earn with AdSense alone.
4. Raptive
Raptive (formerly AdThrive) is a great player in the creator economy that caters to many niches. If you’re in food, family, lifestyle, or home, this might be the place to get the most from ads while helping to grow your business.
I’ve seen many big publishers already being a part of this platform, and Raptive states that they see overall higher RPM for creators who switched from other ad providers to them as well.
Requirements for Approval:
They clearly disclose their exact traffic requirements as at least 100,000 pageviews per month, and based on my findings, they’re known to be selective about the sites they accept. The focus is on content quality, and they look for sites that have engaged audiences in specific niches.
Earning Potential:
The earning potential with Raptive is impressive, as creators have reported RPMs often going over $33. What’s interesting is their focus on helping content creators optimize their ads on their sites, so you can expect good earnings.
5. Monumetric
Monumetric is another one of the best Google AdSense alternatives for publishers seeking improved monetization strategies and personalized support. It’s perfect for sites that have outgrown AdSense but aren’t quite ready for Mediavine or Raptive.
Moreover, Monumetric takes a quite different approach. Instead of focusing on the highest-performing ads or targeting only the best traffic, they aim to fill all available ad spaces with ads that pay well.
Requirements for Approval:
You need around 10,000 monthly visits to join, which is great for smaller websites. There’s a setup fee (usually around $99), and they offer four different programs based on your website traffic.
Earning Potential:
Publishers on Monumetric typically see RPMs between $10 and $20. So yes, while these numbers might not be as high as Mediavine or Raptive, they’re often better than what publishers earn with AdSense, especially when you’re just starting to scale up.
Making Your Choice: What’s Right for You?
Choosing the right ad network, or what we can call an ad management platform, is not that easy. It’s like picking a car, which means what works for one person might not work for another.
So here’s a quick way to think about it:
- If you have 50K monthly sessions and want good support and earnings, go for Mediavine
- If you’re growing but not at 50K sessions yet: Try Journey
- If you love data and testing, consider Ezoic
- If you’re in a specific niche with higher traffic, look into Raptive
- If you’re just starting to scale up, Monumetric might be your best bet
My advice?
First, check how many people visit your site and what kind of content you have.
Then, pick a network that fits what you want to achieve.
It’s also good to talk to other website owners. They’re usually happy to tell you what worked for them.
If you ask me, I first tried AdSense during my first 8-10 months of starting my blog and got around $150 a month.
Then, after I stopped showing ads for a while and applied for Mediavine, I got around $700 in my first month.
If I started a blog today and was planning to pick a platform, I’d go for Journey since I have good experience with Mediavine, so there’s nothing to complain about.
If you’re just starting out, don’t worry too much about the traffic numbers.
Focus on creating good content and connecting with your readers – more visitors will come if you keep at it and stay patient.
Happy earnings!
Frequently Asked Questions
- What is the best alternative to Google AdSense?
- Looking at how much money sites can make and what other publishers say, Mediavine is seen as the best option instead of Google AdSense, paying $10-30 RPM which is more than AdSense. But you need 50,000 monthly sessions to join. If you’re a small publisher, Journey and Ezoic are great choices with lower entry requirements.
- Who pays better than AdSense?
- Many ad networks pay better than AdSense, Raptive, formerly AdThrive, offers RPMs over $33 (though typically for large, established sites), Mediavine gives $10-30, and others like Monumetric ($10-20) and Ezoic ($5-12) usually outperform AdSense’s typical rates.
- Is AdSense worth it?
- While AdSense is a good starting point for beginners due to its low entry requirements, you usually won’t make as much money with it as other ad networks. As mentioned in the post, some website owners made significantly more by switching, like going from making $150 a month with AdSense to $700 a month with Mediavine.
