If you’ve been wondering how to make the most of Pinterest, here’s a surprising fact: Over 537 million people use Pinterest every month!
That’s a massive audience just waiting to discover your product, service, or content!
But with so many Pinterest categories out there, it can be tough to figure out where to focus your efforts.
Well, let’s make it easier for you to do just that.
In this blog post, I’m going to reveal the top 10 most popular Pinterest categories for 2025, all based on Pinterest’s global audience insights.
So, let’s get right into it!
1. Art
Art has taken the top spot as the most popular category on Pinterest in 2025. It really stands out as one of the most exciting and captivating topics on Pinterest because of its broad appeal and visual impact.
With 91% of the audience, it’s obvious that Pinterest users are absolutely crazy about engaging with art in all its various forms.
The different subcategories within the art category offer a wide range of content, with “photography” taking the lead at 78%, closely followed by “drawing” at 57%, and “illustration” at 46%.
So, if you’re on the lookout for the top Pinterest categories, the art category is definitely a must-explore!
2. Entertainment
When it comes to the “Entertainment” category on Pinterest, it’s a real crowd-pleaser, with an impressive audience of 83%. People just can’t get enough of it!
Within this category, there are some subcategories that are gaining a lot of traction.
First up, we’ve got “humor” sitting at a solid 59%, followed by “celebrities” at 51%, and “movie” at a cool 49%. These subcategories are like the stars of the show, bringing a whole lot of fun and excitement to the Pinterest scene.
3. Home Decor
Looking for a category that’s totally pin-worthy on Pinterest? Well, home decor is where it’s at!
This category is all about creating beautiful and inspiring spaces within the home, and it’s been rocking the Pinterest world with an 80% audience.
Whether it’s cozy room decor, nifty storage and organization ideas, stunning wall art, or stylish home accessories, there’s no shortage of eye-catching content to share in this category.
So, if you’ve got a knack for interior design or just love sprucing up your living space, home decor is a top category on Pinterest.
With “wall” at 51%, “room decor” at 45%, “home accessories” at 43%, and “home decor style” at 22%, there’s plenty of room to get creative and share your passion for all things home-related.
4. Women’s Fashion
If you’re a fashion-savvy individual with a keen eye for women’s style, then the Women’s Fashion category is where it’s at!
With 76% of the audience on Pinterest drawn to women’s fashion, it’s a hot spot to explore.
When it comes to specific interests within this category, “dress” takes the lead with 64% interest, followed by “women’s style ” and “activewear” at 46% and 33%. Then there’s “jewelry and accessories” at 27%, “outfits by occasions” at 23%, and “women’s top” at 19%.
So, if you’ve got a passion for fashion, Pinterest is calling your name!
5. DIY and Crafts
This category has a solid following on Pinterest, with 74% of the audience being interested in it.
Whether it’s DIY home and decorations, fabric crafts, or DIY projects, there’s a lot of potential here.
With 49% for “DIY projects”, 40% for “DIY stationery”, and 31% for “fabric crafts” you’ve got a great opportunity to showcase your creativity and share some awesome ideas with the Pinterest community.
6. Design
When it comes to the top categories on Pinterest, design is definitely at the top of the list.
With 74% of its audience being interested in design, it’s clear that this platform is a goldmine for creative individuals.
Whether you’re into “web and app design” (23%), “business and advertising design” (25%), “logo and identity design” (19%), or even book and magazine design (9%), Pinterest offers a vibrant space to showcase your work.
7. Beauty
Beauty is a super popular category on Pinterest, especially for those who are into women’s fashion. With 69% of the audience on Pinterest interested in beauty content, there’s a huge opportunity to shine.
Within this category, “hair” takes the lead at 76%, followed by makeup at 50%, nails at 41%, and “skin care” at 27%.
Whether it’s hair tutorials, skincare product reviews, makeup tips, or nail art inspo, there’s a lot of room to get creative and connect with a beauty-loving audience!
8. Education
Let’s talk about the Education category, which has 66% of the audience on Pinterest interested in educational content.
When it comes to “subjects”, we’re looking at an 86% interest, while “teacher resources” are hitting a respectable 35%.
Whether you’re into homeschooling tips, classroom decor ideas, or educational resources for kids, the Education category on Pinterest has something for everyone.
So, if you’re passionate about sharing knowledge and inspiring others, this could be your ticket to Pinterest success!
9. Event Planning
The 9th most popular category on Pinterest right now is event planning, with 59% of the audience showing interest.
When it comes to specific subcategories, “holiday” related ideas take the lead at 67%, followed by “hosting occasions” at 49%.
“gifts” and “personal celebrations” also make the list with 39% and 32% respectively, while school celebrations round it out at 7%.
Looks like people are really into making every moment special and memorable!
10. Quotes
While the data may not provide specific subcategories for Quotes, there’s a whole world to explore within this category.
From motivational quotes to wisdom-filled words and thought-provoking snippets, Quotes covers a wide range of genres that Pinterest users absolutely love.
In fact, Quotes have a solid 56% of the audience on Pinterest.
When we dive deeper, we find that 86% of the interest lies in “quotes by genres”, followed by 8% in “poetry” and 2% in “authors”.
So, if you’ve got a knack for crafting or curating amazing quotes, this category is definitely one to consider for your Pinterest journey!
Takeaways
So, there you have it – the top 10 most popular Pinterest categories for 2025.
From art and entertainment to home decor and event planning, it’s clear that there’s a wide range of interests buzzing on Pinterest.
Whether you’re into DIY and crafts or swooning over women’s fashion and beauty tips, there’s something for everyone to explore and get inspired by.
So, jump into what’s hot right now and let your creativity flow!
