Logos can be powerful and can give people a certain feeling about your business. Investing in a custom logo design for your company is really important — no matter how small or new your business is.
A good logo is worth a lot, but it doesn’t mean you need to spend thousands of dollars on it when you just starting out.
There are numerous things you can do if you’re not very creative or don’t want to spend money on making your own logo.
This is where Canva comes into play!
The best thing is it’s free to use forever.
On the other hand, it will also help you in designing social media posts, blog graphics, ebooks, charts, presentations, and more using professionally pre-designed templates.
Ready to start creating your logo using Canva?
Let’s dive in!
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Things to Consider Before Creating a Logo
If you discovered a lot of logos or follow a lot of businesses, you may have noticed how their branding looks. Each one has a symbol, and maybe some text.
They also use some color combinations and design trends. One of the most important tasks for any company is making a logo that attracts its target audience.
If you are thinking about making the logo for your business, let’s go through a few most important facts which help you make a brandable logo.
1. Your Business
The “logo” is the most important business asset of any business. Creating a logo is definitely one way in which you can represent your brand to the world.
For this reason, it’s important to make sure your logo does its job effectively.
Think about your business. It can be products you promote, location, building, landmarks, or the architecture of your place to find a unique logo design idea.
2. Color Combinations
It’s important to choose the right colors before creating your logo. You can take a look at how big-name brands use color in their logos.
Here’s a quick overview of some industries that will be brought to your mind by colors:
The fact is choosing the right color will help you build a picture of your own brand in your customer’s mind. If you can take the time to decide how your logo needs to be colored, that would be a big advantage for your next steps.
3. Typography
Like in any other design, in logo design, typography is an important part. This is one of the most important elements in logo design.
A good text can enhance good artwork, while a poorly chosen font can ruin even the best logo design.
You can try different kinds of fonts to add a unique feel to your logo. But make sure to choose a font that is easy to read with proper size and with well-assigned spacing.
4. Your Audience
Do research about what is your target audience and where they come from.
Every kind of business has different audiences. It may differ by gender, interests, behavior, location, age, and so on.
5. Think Outside the Box
Think about the popular smartphone logos, all of them are unique and each logo has its own audience.
Those logos always reminds us about their products, features, price range, etc. That means you can represent full of your story or kind of message through your logo. Why people fall into this pattern is because it works.
How to Create a Free Logo with Canva
Canva has great both free and premium premade logo templates to create your logo seamlessly.
But Canva PRO comes with many more logo editing options and assets to make your logo attractive and make it exclusive to you.
It also unlocks premium logo templates, tons of illustrations, elements, fonts, transparent logo download options, and many more assets that you’ll need to heavily modify any logo template.
Sounds good? Let’s start the work!
Here’s how to create a logo with Canva:
- First, Click here to sign up for Canva PRO 30-day free trial to unlock all premium logo templates and feature free for 30 days.
- Search for “Logos” in Canva’s search bar.
- Pick your favorite logo template from their library.
- Customize your logo with your own brand colors using Canva Editor.
- Download and share your final logo!
If you need any graphic or element for your logo, simply use the “Elements” tab and “Styles” tab from the Canva PRO editor to change the look and feel of your logo.
Once you’ve finished, you can download your logo as a PNG file.
If you’re a Canva PRO user, you can download it in high-quality transparent PNG, JPG, or SVG.
The Changemaker is Canva PRO
Canva is a popular online graphic design tool nowadays. It has become a huge platform for non-designers to create a logo or design anything effortlessly.
And I remind you to sign up for the Canva Pro 30-day free trial to start creating a great logo using premium templates. It will definitely help you make your logo more appealing.
I’m pretty sure you won’t get disappointed with Canva’s time-saving features!
However, If you want to work with a logo designer, check out Fiverr.com.
You can find freelance logo designers from all over the world who are willing to work with you to create a unique and professional logo.
When choosing a logo designer on Fiverr, be sure to read the reviews and look at the designer’s portfolio. That way, you can be sure you’re getting quality work for your money.
Happy logo creation!
Thanks so much.
What if your trait isn’t listed in the color table, is it safe to use black and white? It just seems boring, any thoughts for decluttering/cleaning/ organizing colors? I was going to do a variety of colors, but like the idea of using some black!
Hi Daisha, If you've got such a variety, I suggest you go for a graphic designer. With a designer, you can ask questions, and explain your ideas with your logo expectations via visual examples. That will help to give them a clearer picture of your perfect logo.