We all want to make sure our blog posts are as effective as possible.
But how long should a blog post be? Is there a “magic length” that will guarantee success?
Should it be short and sweet, or should it be more comprehensive?
Don’t worry; we’ve done the research and have uncovered the secrets behind the ideal length of a blog post.
So grab a cup of coffee, sit back, and get ready to get the scoop on the perfect blog post length.
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What Data Uncovers About Blog Post Length?
Writing long-form content has become one of the most popular trends among bloggers, marketers, and other content creators.
For a long time now, the general consensus has been that longer pieces of content typically perform better than shorter ones when it comes to SEO rankings.
But why should you focus on long-form content over short-form content?
There are a few key benefits.
The first thing is that it gives you the chance to delve into the topic in more detail. You can explore all angles, include plenty of facts and evidence to back up your points, and provide readers with a comprehensive overview.
And long-form content is more likely to be shared on social media and get more backlinks because it provides an in-depth look at the subject matter.
According to research by Semrush, they suggest that posts with 3000 words tend to rank higher in search engine results pages (SERPs).
In addition to that, according to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words.
Research data can give you a general idea of the optimal blog post length, but as you can see, there’s no such thing as an absolute length or word count threshold one should strive for when writing.
And when it comes to search engine ranking, word count is not a thing.
It’s clear from this Reddit thread that Google’s Search Advocate, John Mueller wants everyone to know that word count is not a ranking factor.
What is the Ideal Blog Post Length for 2023?
The answer to this question is simple: a blog post should be as long as it needs to cover the topic in depth. Meaning, the more detailed and thorough you can be, the better.
Simply put, when creating a blog post, content is key.
Instead of focusing on word count, you should focus on how well your story is told with best SEO practices and whether or not it resonates with your readers.
However, if your post is longer than 1500 words, then it’s likely to be more engaging and comprehensive.
In this case, you can break the content up into sections with headlines and paragraphs to make it easier to follow and read.
Additionally, you can also add links, images, and other media to make your post even more attractive and informative.
How to Write a Good Blog Post
When it comes to blog post length, don’t be afraid to experiment. You may find that short posts are just as effective, or even more so, than longer posts.
Make sure that you are providing meaningful and useful information to your readers.
Writing blog posts, however, is not only just a puzzle of words, but also a strategic thing, and if done correctly, can be a very rewarding experience.
In 2023, there will be new challenges in the world of blog writing.
With the increasing prevalence of Artificial Intelligence, algorithms, and the impact of social media, writing a blog post will require even more attention to detail in order to stand out from the competition.
Curious about blogging?
Learn why you might be more ready to blog than you think
Here are some tips on how to write a good blog post in 2023:
Understand the Target Audience
A blog post should be tailored specifically for the target audience. Knowing who is reading your blog post is key to writing an effective one. Researching the interests, needs, and preferences of your target audience can help you create content that is relevant and engaging.
Make Sure to Focus on Quality
The most important thing to remember when writing a blog post is to provide high-quality content that is both interesting and informative. Take the time to research your topic thoroughly and craft a well-structured post that offers valuable insight and advice. Make sure to include high-quality visuals, such as images and videos, to further engage your reader.
Write with SEO in Mind
Using keywords that are relevant to the topic can help improve search engine rankings. This can help your blog post appear higher in search engine results, leading to a higher click-through rate.
Fortunately, there’s a tool to help you do this effectively — Semrush.
Using Semrush, you can research relevant keywords, analyze the competitive landscape, and monitor your SEO performance. This is all done in an easy-to-navigate platform that makes it easy to access the data you need quickly.
Create a Structure
A blog post should have a consistent structure and flow. Creating an outline of the post and then filling in the details can help ensure that the content is organized and cohesive.
Keep it Concise
A blog post should be concise and to the point. This allows readers to get the most out of the post without feeling overwhelmed.
And most importantly, don’t forget to include call-to-action phrases throughout your blog post. Motivate readers to take further action by signing up for your newsletter, checking out your other content, or leaving a comment on your post.
Conclusion: The Right Answer for You
While there is no definitive word count for a “perfect blog post”, it is important to think carefully about the content and purpose of your blog post before deciding on the best length for your post.
Ultimately, the key is to create content that is engaging, informative, and useful for your readers.
Whether that means a short post of 500 words or a longer one of 3000 words, the goal should always be to deliver the best possible experience for the reader.
