Trending Products to Sell Online in 2026 (Based on Pinterest Data)

Most “trending product” lists are just the first Google results with a different headline.

Look, I’m not mad at them, but do they actually help you if you want to know what’s really trending right now?

So I built this one to be different, and the reason behind it matters too. I used Pinterest’s own shopping trends and month-over-month (MoM) data instead.

Went through each one to see which actually turn into something you can sell, and which are trending for reasons that won’t make you money.

The list is ranked by outbound clicks growth, which means real people are actually clicking through to buy these, not just searching for them.

Some opportunities here are solid. Others are trending for the wrong reasons, and I’ll point those out so you don’t waste time sourcing something that won’t convert.

So here’s my list of trending products to sell online, what’s actually worth selling in each, and the ones I’d skip in June 2026.

Disclosure: Some links in this post are partner links. If you buy something through them, we may earn a small commission at no extra cost to you.
Disclosure: This post includes partner links. We may earn a commission if you buy.

1. Food & Beverage Carriers: +225% MoM

This is the fastest-growing category on Pinterest’s current US trending list, and the interest curve in the data is almost vertical over the last 30 days.

Pinterest trending product category - Food & beverage carriers

The search queries driving this are specific: school lunches, trendy water bottles, owala water bottle, lunch bag, lunch box ideas, cup holder, stanley, bachelorette party, tumbler, and softball stuff.

That tells you something useful.

This isn’t just “people like containers.” There’s a practical everyday carry look going through all of this. Plus some obvious buying for social events. Because bachelorette party and softball stuff showing up together means people are buying for events too.

Stanley showing up in queries is brand-driven demand, that part you can’t compete with directly, but the rest of the list isn’t brand-specific.

There’s still real room for niche-specific designs.

Food & beverage carriers demographics

The buyer here is 81% female in the 25-44 age range. That’s a specific person you can write product listing copy for.

What to sell: Custom insulated tumblers and lunch bags are the clearest opportunities here.

Printify has POD options for drinkware, and on Etsy, sellers are doing niche-specific designs (specific hobbies, funny text for specific jobs, clean minimalist aesthetics), whatever, it’s all moving.

As another route, if you want to go a step further, sourcing private-label insulated tumblers in small quantities and listing them on Shopify is also a good way.

The same idea works, just costs more to start.

Best platform: Etsy for handmade and niche designs, Shopify if you’re building something more brand-forward.

Good entry point for beginners, the POD drinkware path is easiest to start with.

A List of Trending Products to Sell Online

2. Food Cookers & Steamers: +78% MoM

The outbound clicks are at +78%, but the big number here is pin saves at +601%. I’m not kidding. That is correct.

People are saving this content at an extraordinary rate, which usually means they’re planning, bookmarking recipes and appliances to come back to later.

Pinterest trending product category - Food cookers & steamers

The search queries here are: meal prep ideas, protein recipes, healthy dinner, healthy meal prep, high protein, easy meals, whole foods, and meal plan.

All of it is health and meal planning language. Not “show me a cool slow cooker.” People are building meal systems and looking for tools to execute.

Slow cookers dominate the top products, and the recipe content around them is what’s driving the saves.

Food cookers & steamers demographics

The buyer here is older than you might expect, 22% are 65 or older and 55-64 is another 20%. That’s nearly half the audience. 82% female.

What to sell: Slow cooker recipe ebooks or PDFs on Etsy are the lowest-barrier entry point here.

Digital downloads in the cooking niche actually move on Etsy, especially for specific diets like high protein or whole foods.

If you want a physical route, slow cooker accessories like silicone liners, lid lifters, or steam baskets are lightweight, easy to source, and don’t require a big upfront buy-in.

Best platform: Etsy for digital recipe content and accessories. Amazon if you go the physical accessory route.

The 601% save jump means people are building collections of this content, so a blog or recipe site in the healthy meal prep niche can ride this trend just as well as a product seller.

3. Body Washes: +54% MoM

Body washes are interesting because the curve dropped hard in April, falling from near 100 in early February down to around 20 by mid-April.

Now it’s back up close to 90. So the +54% outbound click growth is real, but it’s just bouncing back from a big drop, not a smooth climb, and that’s worth knowing before you get too excited about the number.

Pinterest trending product category - Body washes

The top products give you a clearer signal than the MoM alone: Jones Road Beauty, Boketto Wellness, and similar indie and clean beauty brands show up alongside Target and Amazon.

That tells you some of this demand is brand and aesthetics-driven, not just “any body wash.”

Body washes demographics

The buyer here is also young, 30% are in the 18-24 group, 25% are 25-34. 81% female. That’s the youngest audience profile in the beauty categories on this list.

What to sell: Private-label or white-label body wash is technically possible.

But the regulatory side of cosmetics, ingredient labeling, safety testing, and claims, makes it kind of a slow start and you can get it wrong real easy.

So a more realistic way in is with things that go along with it, like custom shower bags, soap dishes, bath gift sets, or curated bundles that include established products through dropshipping or wholesale.

Best platform: Shopify if you’re building a brand. Etsy for handmade and gift-oriented items.

The curve dropped in April. That’s easy to see. So watch this for another month or do more research before you load up on inventory.

4. Ponytail Holders: +40% MoM

Outbound clicks up 40%, but pin saves are down 10%. That’s the opposite of what you’d normally see in a browsing category. It’s more like people already know what they want and are clicking to buy, not saving to come back later.

Pinterest trending product category - Ponytail holders

The search queries here are: hair accessories for women, beaded hair, scrunchies, hair bows, kids hair, diy hair accessories, and hair pins.

Two things pop out here. The beaded hair queries are specific, not just “hair tie.” And the kids hair angle adds a whole segment that a lot of sellers overlook completely because they’re focused on adult accessories.

Ponytail holders demographics

That’s actually the more interesting opening here, people buying matching sets for themselves and their kids, which means your photography and listing copy can do a lot of the work.

87% female, biggest groups at 25-34 (29%) and 35-44 (21%).

What to sell: Beaded scrunchies and custom hair accessories on Etsy, or handmade kids hair sets with matching designs.

Beaded hair accessories don’t need much inventory to start, and the materials are cheap to source. And personalized and handmade is the lane that actually makes sense here.

Best platform: Etsy.

If you have a bead kit and some free time, this is likely the easiest category for beginners on this list right now.

5. Laundry Hampers & Supplies: +39% MoM

The interest curve on this one was sitting flat around 40-50 for almost the entire 6 months, and then it went straight up to 100 in the last few weeks of May.

That kind of spike is common when home organization content gets popular in late spring. People refresh their spaces as summer starts, and it matches the search data.

Pinterest trending product category - Laundry hampers & supplies

The search queries here are: laundry hacks, laundry room ideas, laundry closet, storage, cleaning, household cleaning tips, washer dryer countertop, and laundry detergent.

What’s interesting is how many of those are room-level ideas, not just “I need a hamper.”

People are planning full laundry room setups. That’s bigger purchase intent than one product, and it means the person clicking through is likely buying more than one thing.

Laundry hampers & supplies demographics

84% women. The biggest group is 25 to 34 at 24%. Next is 35 to 44 at 20%. Pretty wide age range overall.

What to sell: Aesthetic laundry supplies like linen hampers, wooden laundry signs, or matching storage container sets that make a laundry room look like it belongs on Pinterest.

Custom labels and printable organization systems on Etsy also fit the “laundry room makeover” mindset coming through in the queries.

Best platform: Etsy for decor and printables. Amazon if you’re doing physical hampers through wholesale or private label.

With all of that in mind, it is worth noting that the spike recently happened. So the window is open right now. But watch it next month to see if it stays or if it was just a one time seasonal jump.

6. Blushes & Bronzers: +35% MoM

The outbound clicks are at +35% month over month, and the trend curve has been a slow, steady climb since November with a bigger climb in late April and May.

Pinterest trending product category - Blushes & bronzers

But if we look at the search queries and the top products, and it’s still clearly brand-driven demand.

Fenty Beauty shows up in the queries now, alongside terms like liquid blush, bold blush makeup, and makeup inspiration.

So it is more like people are searching for specific brands and specific looks, not a generic blush product from a seller they have never heard of.

Blushes & bronzers demographics

That said, the buyer demographic is strong, 87% female, with the biggest groups spread across 18-24 and 35-44.

So, if you already have an audience in beauty and skincare, or you’re interested in building a curated beauty product brand, this is a category worth watching.

What to sell: Curating and reselling established blush and bronzer products through Amazon or a Shopify store is possible, but you’re competing on price against people who’ve been doing this for years.

One interesting thing you can take here is handmade beauty accessories, things like blush brush rolls, makeup pouches, or custom mirror compacts, that ride the aesthetic trend without trying to compete directly with big brands.

Best platform: Amazon or your own Shopify store if you’re reselling. Etsy for accessories and complementary products.

Also it’s a tough fight if people don’t already know and trust your brand when you start. So don’t see this as an easy entry point. It’s not.

7. Flags & Windsocks: +29% MoM

The curve here tells you everything before you read anything else. It spiked to 100 in December, then dropped hard and stayed around 15-25 for most of 2026. Now it’s slowly moving back up toward 35-40 heading into June.

Pinterest trending product category - Flags & windsocks

This is clearly a seasonal category, and the season coming up is obvious from the search queries: american flag, 4th of july decor, 4th of july party, patriotic porch, july 4th, and 4th july crafts.

So that 29% outbound click growth is real. No doubt about it. But you have to understand it’s just a pre season warm up. It’s not something that will last all year long. So don’t treat it like a year round opportunity.

Flags & windsocks demographics

The audience is noticeably older, 23% are 65+, another 21% are 55-64. And the male share here is 13%, higher than most categories on this list, which makes sense for patriotic home decor. 75% female overall.

What to sell: Custom garden flags and patriotic home decor for the 4th of July window.

Best platform: Etsy for custom and personalized flags.

Print-on-demand through Printify also works well here if you want to test designs without holding inventory.

But if you don’t have things set up by mid June, you will only get the leftover part of the buying window. That’s the best you can hope for.

So it’s now or you wait till next year.

8. Anklets: +28% MoM

The line on this one has been going up since March. Slow at first and then it got steeper through May.

That’s a classic summer seasonal pattern for jewelry, and it makes sense because people start thinking about sandals and bare ankles as temperatures go up.

Pinterest trending product category - Anklets

The search queries here are a bit unexpected: nail idea, bracelets, ankle bracelets, stylish nails, nails 2026, and nails art.

The nail queries mixed in with ankle jewelry tells you this audience is in a general summer aesthetic browsing mode, not just searching for one specific product.

That’s useful because it means your listing can lean into the whole “summer look” angle, not just the product itself.

Anklets demographics

One thing also worth noting is that the male share here is 16%, higher than most categories on this list. That’s probably gifting intent, someone buying for a partner or a friend.

74% female, and the age spread is pretty even from 18-24 all the way through 65+.

What to sell: Handmade beaded anklets, charm anklets, or dainty layered ankle bracelet sets on Etsy. Beaded anklets are cheap to make, light to ship, and summer is the right window.

Best platform: Etsy. Amazon if you want to scale with wholesale sourcing down the road.

The curve is still going up. It hasn’t stopped climbing yet. So if you list something right now, you have a real chance to catch that peak in June and July.

That’s a real opportunity for you.

9. Lawn & Garden Decor: +25% MoM

The search queries here are doing something a little unexpected. You’ve got bird feeder, wind chime, birdhouses, and garden decor sitting right next to patriotic and yard ideas.

Pinterest trending product category - Lawn & garden decor

That mix tells you people aren’t just refreshing their garden, they’re planning their outdoor spaces for summer, and the 4th of July angle is already sneaking into the buying intent.

But the thing is, unlike the Fountains & Ponds category below, this one actually has some entry points that are beginner sellers. You can try without needing a lot of money or experience.

If we do a quick search, wind chimes and bird feeders are products you can find at good prices, make your own, and list on Etsy without a huge upfront investment.

Lawn & garden decor demographics.

78% of buyers are women, mostly ages 55-64 and 65+, but in this category, the products are lower ticket, so the trust barrier, we can expect it to be lower too.

The interest line has been going up through May and it hasn’t shown any big drop from last month’s numbers. So the window is still open for now.

What to sell: Handmade or customized wind chimes, personalized garden stakes (name signs, memorial garden markers), or small decorative bird feeders.

Most of these you can buy or make for under $30, and sell them on Etsy for $25-60 with a good profit. If you own a Cricut or laser cutter, personalized wooden garden markers are cheap to make, and people buy them as gifts.

Best platform: Etsy.

With all of that in mind, this is a beginner-friendly path with the right product choice.
Sure, the category battles big retailers head-to-head, but personalized and niche stuff still finds buyers and does well on Etsy.

10. Fountains & Ponds: +24% MoM

The interest curve was pretty flat from November through January, then it started going up from February, and by May it’s near the top of Pinterest’s trending product categories.

Pinterest trending product category - Fountains & ponds

And the search queries are specific: fish pond gardens, bird bath fountain, waterfalls backyard, garden pond, water feature, outdoor, and pond ideas.

Older people are still the ones buying. 55 to 64 and 65 plus together come out to nearly half the audience. And the male share is 15% here. That is noticeably higher than most other categories on this list.

Fountains & ponds demographics

Overall it’s 74% female. But it’s worth knowing if you are thinking about how to frame the product.

From what I found, older buyers are pickier about brands and hesitant to buy from unfamiliar sellers for high-ticket items, but once won, they spend significantly more than younger buyers.

And fountains and pond equipment are also heavy, expensive to ship, and need more customer support when something goes wrong. It’s not impossible to sell in this space, but it’s not a beginner’s first product at all.

What to sell: If you want to find a beginner seller angle inside this trend, look at garden accessories that are lightweight and complement the aesthetic, small decorative items for pond setups, waterproof plant labels, and koi-themed art prints.

Those are much easier entry points than the fountains themselves.

Best platform: Etsy for accessories and art. Amazon for physical goods if you have the margin.

But at the end of the day, it’s costly equipment, painful to source in small amounts, and your customers are older people who are careful with money.

The Data Updates Every Month, By the Way

At the end of all this, we went through all the trending shopping data that Pinterest is showing right now in June 2026.

But the data changes every month or at any moment, and what’s popular today might look totally different by August.

So I update this post every month with fresh data.

But you still need to look at what people search for in each category. That’s where the real trending products are.

Those are the actual words people are typing when they’re in buying mode.

That’s your Etsy listing title. That’s your pin description. That’s the product name that gets found.

Pick one category from this list, check if the entry point makes sense for where you are right now, and start there.

Not two categories. One.

Most people read something like this and move on. The ones who actually find out if it works are the ones who pick something and give it 30 days.

Happy selling!

Photo of author

Minosh Wijayarathne

Subscribe

I help everyday people turn 'I don’t know what to start' into a real first step with practical strategies, simple tools, and steps that anyone can follow.

TalkBitz weekly business idea newsletter signup

Learn to Think Like a Founder

Business and marketing insights from real founders, researched and handed to you every Thursday.

    You're opting into our email updates. Unsubscribe at any time.