10 Best TikTok Content Ideas for Businesses

In a hunt for some best TikTok content ideas for your next video content?

In today’s age of social media, businesses need to stay ahead of the curve to stay competitive. One way to do this is through content marketing — producing original and engaging content that your audience will love.

but, content creation can be tough, especially when you’re trying to come up with fresh ideas that will resonate with your target audience.

If you’re hoping to get in on the action, keep reading to discover high-quality content ideas for TikTok.

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What is TikTok?

TikTok is an app that started out as a way for people to make and share short videos.

This app was first released in September of 2016, and since then has gained large popularity, with over 1 billion active users as of September 2021.

What makes TikTok so popular is its simplicity.

You can just open it up and start recording right away.

Many people use it to share funny or creative videos, but it can also be used for more serious purposes.

And it’s no surprise that TikTok is a fun and creative way to market your product or service, and it can help you grow brand awareness and take advantage of user-generated content.

What to Post on TikTok?

And you’re in luck! We’ve done the brainstorming for you.

Here are 10 of the best ideas for business content on TikTok that you can start using right now.

1. Showcase Your Products or Services

One of the best things about TikTok is that it’s a very visual platform. So creative and interesting videos that showcase your products or services in use are more likely to get attention.

Another thing to keep in mind is that the tone of videos on TikTok tends to be light and fun. So try to keep your message upbeat and positive. And most importantly, have some fun with it.

2. Share a Great Business Story

As a business owner, you likely have a great story to tell. Whatever the case may be, your story is unique and deserves to be shared.

This will help people understand why you started your business and represent something that they can only find in your business.

Here’s a great example:

@loungefitbrand I took a risk and started my small business #supportsmallbiz #businesstiktok #entrepreneur #smallbusinessowner ♬ Home – Edith Whiskers

You can create videos about how you got started, what your products or services are, customer spotlights or success stories and why your company is unique, and so on.

Just make sure they’re inspiring and engaging.

3. Share Customer Testimonials

If you’re looking to share customer testimonials on TikTok, there are a few things you need to keep in mind.

First, you may ask for the permission of your customers to post videos featuring their testimonials. You also need to make sure that the testimonials are genuine and reflect your customer’s experience with your business.

Once you have the necessary permissions, create a short video of your customer giving their testimony.

Be sure to capture their face and voice so that viewers can get an authentic feel for what they’re saying.

Finally, upload your video or gif to TikTok and use relevant hashtags so that it can be easily found by potential customers.

4. Short How-to Videos

How-to videos are a great way to demonstrate your products or services on TikTok, and they can also help build trust and credibility for your business.

When creating how-to videos for Tiktok, be sure to keep them short and include clear instructions, so it helps viewers to understand exactly what you’re demonstrating.

5. Give a Behind-the-Scenes Look

TikTok is a great way to give your followers a behind-the-scenes look at your business or team. You can post videos of how employees work, fun office celebrations, or even just spend time doing silly or playful things.

Whatever you do, it can make for an interesting video on TikTok.

Here’s a super short example:

@3amlatte Hand dyed Nike socks 😍😍 #nikesocks #smallbusiness ♬ as it was x cruel summer x deja vu – matty james

Try to be creative and have some fun with it. Show your audience what makes your company unique and why they should stick around for more.

6. Run Hashtag Contests or Giveaways

If you’re looking to get more eyes on your TikTok account, one great way to do so is by running hashtag contests or giveaways.

Hashtag contests are a fun way to engage your followers and get them excited about your brand. You can giveaway products, gift cards, ebooks, or even discounts. When running a contest on TikTok, be sure to include all of the relevant details. This includes the prize, the rules, and how to enter.

You can also use tools like KingSumo to grow your social presence. It offers free unlimited giveaways, but if you want to take full control, you would need to pay a one-time fee of $49.

7. Packaging Orders

Posting videos of your packaging process may not seem like one of the most exciting TikTok content ideas to post on TikTok, but it can be a great way to show your followers what you do and how you do it.

Here’s an example:

@goalys i couldn’t have made it without you guys! 💗 doing a giveaway soon! 🤫 #phonecase #smallbusiness #foryou #viral #smallbusinesscheck ♬ feel something – bea miller – val🫧

These types of videos can help build trust with your followers and show them that you take pride in your work. It can also be a fun way to show off your qualities and give followers a peek into your business environment.

8. Highlight Your Achievements

This can be anything from highlighting specific accomplishments to receiving an award for innovation.

Maybe you launched a new product that was a huge success, or you scored a major contract. Showcase these successes in short video clips and post them to TikTok.

For example, if your business has been voted the best restaurant in town, you could post a video on TikTok highlighting that award.

Or if your business was featured in a major publication, you could post a video on TikTok featuring that article.

9. Answer Audience Questions

TikTok users may ask you questions about your business.

So you can use TikTok’s native Q&A feature to allow users to ask questions and create responses with video replies, and add Q&A comments as stickers in responses.

Here’s how it works:


The new Q&A feature is now here to help you ask or answer any questions. Try it out now!

♬ original sound – TikTok

This type of engagement can help you build trust with your audience and show them that you’re willing to help them out. It can also lead to new followers and potential customers.

10. Partner With Influencers

If you’re looking to use TikTok for your business, it’s important to partner with relevant influencers. Influencers are users who have a large following on TikTok and can help promote your brand or product.

They can help you reach a new audience and generate engagement and gain more exposure for your brand.

Here are 5 tips to find TikTok Influencers:

  • Use hashtags to find relevant accounts
  • Check out trending videos and accounts
  • Ask your audience for recommendations
  • Look for existing partnerships within your industry
  • Use tools like Tribe to help you connect with influencers

When choosing an influencer to work with, make sure their values align with yours and that they have a significant following.

Over to You

As the leading app for short-form videos, TikTok provides a unique opportunity for businesses to connect with their target audience creatively and engagingly.

By using these 10 TikTok content ideas as a starting point, we hope you can create content that is both fun and informative for your followers.

TikTok Content Ideas
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    Minosh Wijayarathne

    A content marketer and storyteller at heart. I have a deep interest in anything related to crafting better content, increasing productivity, and being happy.

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