What are “People Also Search For” (PASF) Results?

Keywords are like signposts on a highway. They help people find their way to your website by telling search engines what your site is all about.

But have you ever noticed those little “People Also Search For” boxes that appear on some Google search results pages?

If you have, you may be wondering what they are and how they work.

Here’s everything you need to know about PASF.

Let’s get started.

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What is “People Also Search For” (PASF)?

“People Also Search For” boxes are generated by Google based on what people have searched for. They are designed to give you ideas for related searches that you may be interested in.

These suggestions are triggered in your search results page when you type in a search query, click on a given search result and then return back to the search results page looking for more options.

What are People Also Search For (PASF) Keywords?

You’ll then notice that the PASF box will appear right below the link you just visited.

This probably happens because Google thinks that a user didn’t find what they were looking for because they clicked back to the results page.

Why is “People Also Search For” Important?

For users, this can help them to find the exact piece of information that fits their needs. For marketers, this is a great way to optimize their content.

Here are some of the ways how marketers can use the PASF suggestions:

  1. These suggestions can be a goldmine for new keyword ideas and long-tail keywords.
  2. You can use the relevant suggestions to add additional sections such as FAQs to your content. This will make your content more helpful and comprehensive.
  3. You can also use the PASF queries to generate more content ideas and create separate content pieces.

Finally, this can help you attract more visitors and boost your website’s visibility.

3 Tools to Find “People Also Search For” Keywords

If you want to find People Also Search For (PASF) suggestions for a specific keyword, you need to use the right tools. Here’s a list of the top 3 tools you can use:

1. Google’s SERP

Just type a keyword into Google, click on a search result and then click the back button and look for the People Also Search For box under the link you’ve visited.

2. Semrush

This powerful toolkit allows you to find the most relevant and targeted keywords for your business.

With Semrush, you can do:

  • Keyword research
  • Competitor analysis
  • Site auditing
  • Rank tracking
  • Link building and lots more…

You can use its “Keyword magic tool” to easily find thousands of relevant keywords for almost any keyword. It will also let you filter your results with difficulty, search intent, and volume so you can save tons of time.

Semrush's Keyword Magic Tool

If you’re serious about SEO, we highly recommend Semrush.

It’s a bit pricey but packed with a lot of tools and it’s a great tool for anyone who looking to grow their organic traffic.

Want to try Semrush for FREE? Click here to sign up for the Semrush 7-Day free trial.

3. AnswerThePublic

This is a great way to find out important questions being asked on Google about any topic.

Simply type in a keyword or phrase related to what you want to learn about, and the site will generate a list of questions that people have asked about that topic.

It will bring you a lot of long-tail keyword ideas in different formats such as Questions, Prepositions, and Comparisons. This tool can help you find new keywords to target, giving you a wider range of options to choose from when creating new content.

Final Thoughts

“People Also Search For” (PASF) results are a great way to find related searches to what you’re searching for on Google.

They can help you broaden your understanding of a topic, or give you ideas for further research.

When considering PASF results, you can increase your chances to make your website more visible to potential customers and drive traffic to your website.

Happy SEO!

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Minosh Wijayarathne

A content marketer and storyteller at heart. I have a deep interest in anything related to crafting better content, increasing productivity, and being happy.

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