Influencer marketing has become one of the best ways for brands to connect with their audience more authentically.
And when it comes to social media platforms, 89% of marketers believe that Instagram is still the number one influencer marketing platform.
But hold on, YouTube came in second with about 70% of marketers using it, and Facebook is another platform, too, with 45% of marketers already using it.
Now, I know what you’re thinking.
“This all sounds great, but how do I find the right influencers without spending my entire day scrolling through social media?”
Well, I did the work for you and picked the top 5 tools to find influencers in 2025.
1. Shopify Collabs
Shopify Collabs, launched in August 2022, is an influencer marketing and affiliate collaboration platform designed to connect creators with Shopify store owners.

If you’re running an online store, you’re probably already familiar with Shopify.
What’s great about Shopify Collabs?
- It’s built right into your Shopify dashboard. No need to juggle multiple platforms!
- You can manage all your influencer partnerships in one place.
- You can easily track sales from influencer campaigns.
- Save tons of time and pay creators by automating commission payments
The best part? It’s designed specifically for e-commerce. So if you’re selling products online through Shopify or even planning to move to Shopify, this is the way to go.
It already has what you need, making the whole process of working with influencers much smoother.
Pricing: Shopify Collabs is completely free if you’re on Shopify, Advanced, or Plus plans. Just keep in mind that you’ll pay a small fee on commission payments to creators, and there might be some foreign currency fees. Creators can use Shopify Collabs for free too.
2. HypeAuditor
HypeAuditor is another platform packed with features that provide a suite of tools for influencer analytics, discovery, campaign management, and competition analysis.

It helps you streamline the entire influencer marketing lifecycle, from identifying suitable influencers to tracking campaign performance and more.
What makes HypeAuditor stand out?
- Match Instagram, YouTube, and TikTok influencers. They have over 174M profiles in their database.
- Complete campaign management. It helps you find influencers and check how well your campaigns are doing.
- You’ll know exactly how your campaigns are doing with performance analytics.
- It comes with fraud detection, so no more worrying about fake followers or engagement.
Here’s why I think HypeAuditor is a good choice: it gives you the whole picture. You’re not just finding influencers; you’re getting to know their audience.
And the fraud detection? It helps you make sure you’re partnering with authentic influencers who have real engagement.
Pricing: HypeAuditor offers a plan for $219/month, and businesses can also customize their solution. Both options provide access to influencer databases, with a free plan also available.
3. Modash
Modash is another influencer marketing platform founded in 2018. It is designed to help businesses discover, analyze, and collaborate with content creators across major social media platforms like Instagram, TikTok, and YouTube.

The best thing is that it automatically collects all influencer content and performance metrics into one dashboard, so you will save tons of time.
What’s great about Modash?
- A massive database of over 250 million influencers.
- Powerful influencer filter tools to find exactly who you’re looking for.
- rack how your campaigns are performing.
- Great for managing and keeping all your communications in one place.
If you’re wondering what makes Modash great, it lets you see all the important details about an influencer before you work with them.
You can check things like how well their posts perform, how many people engage with their content, and what kind of people follow them.
This helps you make smarter choices about who to work with.
Pricing: Modash has different plans starting at $199 per month. As you pay more, you get more features and can analyze more influencer profiles.
4. #paid
#paid, as they describe it, is a marketplace for creators and brands that connects brands with creators.

It helps brands find the right creators for their campaigns, work with them easily, and see how well their campaigns are doing.
What makes #paid special?
- A wide range of creators from different backgrounds and niches
- Access to information about creators’ lifestyle data, such as if they’re planning to buy a home or car, getting married, or getting a new pet
- Dedicated strategists for every campaign
- Use creator content in different ways for your marketing
It’s a great platform to try out, making working with influencers much easier. The platform helps you find the right people to promote your brand and handles administrative work.
This means you can focus on creating great campaigns instead of dealing with boring admin tasks.
Pricing: For pricing information, brands may need to contact #paid directly to discuss their campaign goals and receive a tailored quote.
5. Upfluence
Upfluence is an influencer marketing platform designed to help businesses identify, engage, and manage influencers across various social media platforms.

Founded in 2011 and based in New York, the platform lets you find almost all types of influencers, from nano-influencers with a few hundred followers to celebrities with several million followers.
What makes Upfluence stand out?
- Use their Influencer Analysis Chrome Extension to see the most important metrics about any influencers.
- Access to ready-to-use contract and email templates for influencers, making things easier.
- Manage everything in one place. From reaching out to influencers to checking how well your campaigns are doing.
- View all your campaign results in one place: money earned, return on investment, average order value, and how much to pay influencers.
Here’s why Upfluence is worth trying: it bridges the gap between influencer marketing and e-commerce. With Upfluence, you’re not just finding influencers – you’re identifying brand advocates among your own customer base.
Pricing: Upfluence offers custom pricing plans. This means you only pay for what you need.
Wrapping It Up
So there you have it! We’ve covered five of the handpicked best tools for influencer marketing in 2025.
Here’s a quick summary:
- Shopify Collabs: Best for online stores using Shopify
- HypeAuditor: Complete platform with fraud detection
- Modash: Great for finding influencers across major social media platforms
- #paid: Ideal for long-term partnerships with influencers
- Upfluence: All-in-one platform for finding various influencer types
Each of these tools is good in its own way. They all have special features that can help make your influencer marketing more successful.
But the most important thing?
The most important thing is finding the right influencer for your brand.
And these tools? They make that process so much easier.
So choose wisely.
Happy influencing!
Frequently Asked Questions
- What is the best influencer marketing tool for Shopify store owners?
- If you have a Shopify store, Shopify Collabs is your best choice, since it works right inside Shopify and won’t cost you anything extra, and it also makes working with influencers super easy by helping you manage partnerships and keep track of everything nicely.
- How can I verify if an influencer has real followers?
- Tools like HypeAuditor help you check if followers are real with their fraud detection feature, which means you can make sure you’re working with real influencers who have actual fans that like and comment on their content, giving you peace of mind when choosing who to work with for your brand.
- What’s the most affordable influencer marketing tool for beginners?
- Shopify Collabs is the cheapest option since you get it for free when you use Shopify. If you want to try other tools, HypeAuditor and some others let you start with a basic free plan so you can test them out and see how they work before spending any money.
- Which tool has the largest influencer database?
- Modash has the largest database, with more than 250 million influencers, with HypeAuditor coming in second, with about 174 million profiles in their system. This makes it really easy to find exactly the kind of influencer you want to work with.
