Email marketing is a kind of a high impact deal, a low-cost way of delivering your marketing message to customers and followers. If you decide to build it, your blog provides a great way of building an email list. It also helps you to make a personal relationship with your followers with trust.
“Do I really need this on my blog?”
Heads up! Today is December 8, I just have spent one year with TalkBitz! Huh! Why I’m not telling you how I created it? If you don’t have a blog yet, get started by reading the guide here!
However, building an email list is still one of the best ways you can do to start and grow a blog or your business. Still?
Don’t have time to read this? Pin it here for later!
Why Start Building an Email List is So Important?
#1. Platforms are changing
We can use social media or SEO to grow your blog. Right? (Learn what is SEO)
But, can you control those platforms as you want? If they will change their rules overnight, maybe your all blog traffic can drop by 50% or more!
The point is, we don’t control social media platforms or even the traffic to your blog. The same thing may happen to Google, Facebook even for Instagram, etc. Simply, you can’t get your visitors again and again, if you won’t use any method to build a relationship with them.
#2. The list audience will trust you
Imagine if you have posted an excellent how-to blog post. When the post reaches and helps more people by solving their problem, and they would like to subscribe to your list. And your next email will land into their inbox, and they will start reading and interact with it with your trust.
#3. Money is in the list
That is a famous phrase across the email marketing world. The majority of most sales are coming from the lists we build around our blog.
The email inbox is the most important thing in everyone’s life and there is a big chance to read emails other than clicking a link on social media platforms.
The point is once they have subscribed to your list because they like your content and that will help to generate more sales with your words.
#4. The email list is yours
No one can access the list that have you build with your blog, and no one can take it away. If you build the list, that is yours!
Imagine your primary traffic source is Pinterest. If any accident goes on with Pinterest, what is your next source? How can you get your followers back?
But, if you have an email list of over 10,000 people, they are the people mostly who loved your content. Moreover, they will have a long relationship with your blog.
Here are the steps you can follow to build an email list,
- How to Start Building an Email List?
- Create Email Signups Form for Your Blog
- Add Your Sign-Up Form to Your Blog
On the above points, If someone decided to give you their email address, they want to hear more from you. And you’ll get the value of it for years to come!
Below are my easy-to-follow simple steps to build an email list. Let’s move into the guide!
Step 1: How to Start Building an Email List?
The first thing is you will need to do sign up for an email service. So, there are popular email services out there offering different features options for our purposes.
First, you can decide what you need and how you’re going to get sign-ups to grow your email list. There are a few different ways, but one of the easiest ways is embedding a signup form into your current blog posts. At that point, the content is your tool. Great content plus more signups!
Well, If you’re going to start building your email list, Constant Contact is an ideal email marketing tool for bloggers and small businesses.
The best thing is You can start building an email list with a special FREE trial from Constant Contact (no credit card required, cancel at any time).
Just Enter your current email address and click on the yellow button start your FREE trial at Constant Contact.
Constant Contact makes it looks easy to create and manage your first email marketing campaign with 60 days of the free trial. You’ll need to enter your name, email, and contact details to get started.
For international users (outside the US and Canada), your sign up page looks different than the common page. So, it will offer a 30-day free trial (credit card required) from Constant Contact.
Once you’ve completed the signup form, you’ll be directed to your Constant Contact dashboard. It will guide you about what to do next with building your email list.
Set up your first list
If you already have some customer’s email addresses, simply copy and paste them into the “Add some email addresses” field. And name your list as you want.
Add your organization info
Next, you’ve to provide business information such as your website and address, etc. Be sure your details are correct, and Constant Contact will automatically add this information in emails you’ll send to your customers.
Create your first email
Constant Contact provides you professional, modern email templates that are FREE to use. You can explore the templates library and able to pick one of your choices. Simply you can customize it according to your needs!
The drag and drop visual editor is super easy to use and navigate once you’ve looked into it. You can use blocks in the editor’s left side to customize your design by uploading your images, text, even your own videos.
Once you’ve satisfied with your design, click “Continue” to create an eye-catching subject line to grab more and more reader’s attention.
Once you in the last step, you can set the email subject, email list, personalize sender email (from email) with having a click-worthy advantage.
Mainly, the email subject is the most valuable thing you can get more click-throughs!
Sending emails at the right moment can get you more opens and more click-throughs. It entirely depends on your blog content and thing you promote with your email campaigns.
So, you can hit some research for that thing related to your targeted audience. You can use Google analytics for the best practices!
Step 2: Create an Email Signups Form for Your Blog
Growing your list could be the most actionable part of your first email campaign. Once we chose and set up an email service and created a list, we’ve to build it with your blog audience for your blog’s greatness.
Constant Contact provides you simple list growth tools to collect email addresses from your blog readers by using a sign-form to capture their contact emails.
Go to Constant Contact dashboard and got to “List Growth Tools“. Here you can see the list of signup forms once you have created them. To create a new form click on the “Create a Sign-Up Form” button.
Now, you’ll then be taken to the sign-up form creator page. There are three sections that you need to set up before you launch it,
Form Details: “Form Name” is only visible for you. You have to fill out the “Form Title” and “Description” to invite your visitors to join your email list.
Contact Fields: Just select what contact information you want to collect from your subscribers. Such as Name and Email.
Form Appearance: That section, You can also upload your logo to build a brand for your blog, or you can change the color of the font and background for the sign-up form.
Once you have done, click “Preview Form” to see how the form looks and click “Finish” to proceed.
Step 3: Add Your Sign-Up Form to Your Blog
It’s easy to add your final created form to your blog. If you’re running a blog with WordPress, you can add it as a Widget to the blog.
First, got to “List Growth Tools” and click on the “Actions” drop-down menu next to the sign-up form you’ve created in the above step. Then select “Embed Code” to copy the embed code to add it to your blog.
Now, go to your WordPress dashboard > Appearance > Widgets and add a text widget to your sidebar where you want to display your sign up form.
Just Paste the code given by Constant Contact into the text box and click “Save“. That’s it! Now you can see the signup form on your blog!
You can use Constant Contact to send your email to your subscribers. Try to make great content with your blog that your audience will impress.
If you didn’t start building an email list, sign up today! It is a totally easy thing to do. Constant Contact is more than double the length of most competitors with their 60-day of the trial.
Always do your best to keep your list forever. Because if you send anything, not people really need from you, that will be making a reason to unsubscribe people from your list.
In this post, I’ve made and simple guide to email marketing for beginners like you. So, how do you feel about building an email list to grow your blog?
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