6 Best Social Media Management Tools for Beginners (Free & Paid)

Are you just getting started with running your own blog, YouTube channel, Facebook Page, or Instagram account?

With the massive popularity of social media these days, everyone wants to take advantage of it as much as they can.

The problem lies with creating and posting content regularly for all your social media channels. If you want to manage your own social media, you’ll need something that makes it easy and helps you boost your productivity.

This is where social media management tools come in handy!

In this article, I’ve come up with the 6 best free social media management tools that can help you to save time on creating, scheduling, analyzing, and more.

Ready? Let’s jump into the list!

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1. Canva PRO (30-day Free Trial)

Canva Templates

The fact is that well-designed graphics are essential for increasing social media engagement.

It can help you fastly grow your social media game on platforms like Pinterest, Facebook, and Instagram. But if you want to create engaging graphics and posts for social media for free, Canva is the best answer.

Want to try Canva PRO without paying a single dollar?

Simply, click here to signup for the Canva PRO 30-Day FREE trial to access all of the Canva PRO features and assets free for 30 days.

More than that, Canva has a built-in social media scheduler available for Canva Pro users so you can quickly schedule your designs even without downloading them to your PC. If you want to continue your subscription, it will be just $6.49/month.

2. Tailor Brands


A well-designed logo is a highly effective way to get associated with your followers to improve your marketing campaigns on social media websites including Facebook, Instagram, Twitter, etc.

With Tailor Brands, you can design a professional logo for your branding needs in a few minutes with its AI-powered logo design and branding tools.

All you need to do is, go to tailorbrands.com, enter the name of your brand, and tell them a little bit about your business and then they will suggest multiple logo variations and ideas for you to choose from.

Tailor Brands allows you to design your logo and play around for free. You only have to pay if you love it. You can select one of their premium plan starting at $9.99/month, which is a good price to create a logo if you’re not interested in hiring a designer.

3. Tailwind

Tailwind for Pinterest

Tailwind is a smart scheduling tool built especially for Pinterest marketing.

It allows you to create pins, schedule, and analyze, and also provides you a great way to connect bloggers and influencers via Tailwind communities.

More than that, Tailwind’s Pinterest Scheduler makes it easy to spread your best Pinterest Pins at the best times for more engagement.

Tailwind Communities are like-minded groups of trusted individuals that share content in a similar niche. Simply, you are able to reach highly impressionable audiences in less time.

Once you’ve started pinning. Tailwind will analyze your results and show you the times and help you schedule your Pins to publish when pinners are mostly engaged.

You can get started using Tailwind for free or you can get all Tailwind features with the Pinterest Plus plan starting at $14.99/month.

4. Buffer

Buffer: Free Social Media Management Tools

Buffer is the best social media scheduler I have ever seen. This tool helps you post photos, blog articles, videos, or anything on your social media, adding a specific time to share your content. It helps you to update your social profiles at once.

Buffer is available for both Android and iOS and on the web for easy use. The free version is limited by adding three social accounts on Facebook, LinkedIn, Instagram, or Twitter.

You need to get the paid version to unlock more features, including advanced analytics.

5. Later

Later: more engagement

Later is another free feed planner for Instagram. It lets you plan your Instagram with drag and drop features, adding your posts. Additionally, Later allows you to sync photos and videos from your phone, desktop, Google Drive, or Dropbox in a few minutes.

They are offering plans for an Individual free forever that lets you schedule up to only 30 photos for one social profile per month. Or you can choose paid plans for more features. Later is perfect for Instagram influencers to plan their Instagram feed easily.



IFTTT (If This Then That) is a creative platform for social media management (even home automation). As I say, it is not only for social media. It can fully automate most of the tasks you’re doing in daily life. In this case, You can use it to build a connection between different apps and devices to make them automated.

It works to handle your home devices, social media, worksheets, photos, tasks, emails, and much more to boost your productivity for free. Yes, it’s totally free!

If you are having trouble with using IFTTT, head over to the how-to Use IFTTT guide to learn more about automating your life and business free.

Final Thoughts

You can try all of the above tools for free. And you cannot perform a better marketing campaign without having useful social media management tools nowadays.

However, these tools are valuable, and they will surely save you time, increase your productivity, and follow you on social media.

Must read: 5 Best Social Media Scheduling Tools for Beginners

Don’t forget to share this article on your social media feeds to help another beginner like you!

Social Media Management Tools
Social Media Management Tools
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A digital marketer and storyteller at heart. I have a deep interest in anything related to crafting better content, increasing productivity, and being happy.

28 thoughts on “6 Best Social Media Management Tools for Beginners (Free & Paid)”

  1. Thank you so much for this! I had never heard of Later, but I have already started using it and love it! So nice to know that I can schedule instagram pins for the next six weeks so that they still go live during our holidays. Great post and great suggestion.

  2. I am glad to see Canva being discussed by so many bloggers more recently! It really is such a valuable tool – great way to help create a positive brand image across all your social media platforms.

  3. This is such a great list of tools. I haven’t heard of some of them so will definitely have to check them out! I love Canva and use it everyday for my blog, I use it for everything, from my logo to pinterest graphics. It’s really an incredible tool!


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